Next in Media

By Mike ShieldsBusiness News Marketing Tech News

Next in Media episodes

June 24, 2020 YouTube’s Debbie Weinstein Provides an Inside Look at Their Plan to Steal More Ad Dollars From TV - By Proving Its Ads Deliver Tangible Business Results
YouTube’s Debbie Weinstein highlights the company’s plans for a series of customized virtual Brandcast presentations this summer, where she thinks the advertising upfront is headed, and how brands are looking to make TV ads faster and adjust campaigns constantly - just like they do in digital. Weinstein also delves into the viewership trends YouTube has experienced since the Covid 19 crisis, including how more viewers are watching YouTube on smart TVs.
Produced by Kenya Hayes
37 min
June 10, 2020 Activision Blizzard Knows The Video Game Industry Hasn't Done Enough to Cater to Big Brands, But Jonathan Stringfield is Working to Change That
Activision Blizzard's Jonathan Stringfield breaks down why marketers have been so slow to embrace video games and how he thinks the prolonged stay-at-home lockdowns are opening many brands eyes to the medium's power. Stringfield also discusses the various options available to brands, from traditional ads in mobile gaming to rewarding gamers with virtual goods - as well as how most marketers are funding big game initiatives.
Produced by Kenya Hayes
51 min
May 27, 2020 Twitch’s CMO Doug Scott: Brands are Still Wrapping their Heads Around the Engagement Power of Live Streaming
Twitch’s CMO, Doug Scott dives into how he explains the streaming service to non-gamer CMOs, and why he's so bullish on eSports. Scott also details the huge spikes Twitch has seen since the Covid-19 shelter in place orders and how a broader audience is seeking non-gaming content.
Produced by Kenya Hayes
47 min
May 27, 2020 NBCUniversal’s Chairman, Advertising & Client Partnerships, Linda Yaccarino Only Wants to Shake Up Measurement, the TV Ad Experience, and the Industry's Fundamental Business Model
NBCUniversal’s Linda Yaccarino discusses the company's ambitions for its video service Peacock, and why she's convinced advertising will play a vital role in the streaming wars. Yaccarino also breaks down how marketers have been responding to the Covid-driven economic slowdown and what she thinks that will mean for the future of the TV upfront model.
Produced by Kenya Hayes
37 min
May 20, 2020 Welcome to Next in Marketing
AppsFlyer presents: Next in Marketing, a podcast that chronicles the massive ongoing shifts and reinvention at the intersection of marketing, media and advertising. As these industries reorient their operations around technology and data, our host, former Wall Street Journal, Business Insider and AdWeek editor, Mike Shields, will delve into the world of top stakeholders and industry leaders as they steer their companies through constant change.
Produced by Kenya Hayes
2 min

About Next in Media

From the publisher's feed

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer…