The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy

Niche Burnout


Listen Later

Niche Burnout

An interview with Laura Long of YourBadAssTherapyPractice.com about creating a niche and identifying your ideal client. Curt and Katie talk with Laura about common myths as well as what happens when you burnout on your niche and how your niche can evolve. Laura also offers practical insight into what you can do to market your new niche.

It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.

Interview with Laura Long, LMFT/S

Laura Long, LMFT/S, is a business coach and the lead badass at YourBadAssTherapyPractice.com, where she helps ambitious, driven, Type-A therapists push through their fears and unleash their inner badass. 

Laura offers free practice-building tools (and hilariously obscene emails) through her mailing list, and her flagship e-course has successfully graduated over 300 therapists. She also runs small mastermind groups as well as a private online community reserved for her students.

Laura is best known for her off-the-cuff coaching style that includes colorful language, a witty sense of humor, and an uncanny ability to keep it real. Her unique approach to marketing and customer service challenges the status quo and helps therapists to become better business owners. She shows therapists how to grow and scale their practices without losing their minds - because building your private practice should be fun!

You can read Laura’s blog at www.YourBadAssTherapyPractice.com and follow her antics at www.Facebook.com/YourBadAssTherapyPractice.

In this episode we talk about:

  • The mistakes therapists make in niche – myths and fears around narrowing down a niche
  • The fear of excluding people when you narrow your niche
  • The difference between a niche and an ideal client
  • Ideal client is about the way a person shows up on the planet, who they are inside
  • Niche – is a focus on the external, like presenting problems
  • The reasons why you should exclude people
  • Scarcity fears – that there are not enough clients or that there are too many therapists
  • Impostor Myth – the deeply held belief that we don’t know what we’re doing
  • Being a generalist out of fear when you’d rather be a specialist
  • Confinement Myth – I can only serve these type of folks for the rest of my career
  • How niches can evolve
  • Niche burnout – signs you’re burning out on your niche
  • The importance of self-awareness and self-assessment
  • What forgetfulness has to do with empathy
  • The difference between niche burnout and career burnout
  • How to change your niche, especially when you have the same ideal client
  • The shifts to make and the story to tell to make sense to your referral sources and ideal clients
  • ...more
    View all episodesView all episodes
    Download on the App Store

    The Modern Therapist's Survival Guide with Curt Widhalm and Katie VernoyBy Curt Widhalm, LMFT and Katie Vernoy, LMFT

    • 4.3
    • 4.3
    • 4.3
    • 4.3
    • 4.3

    4.3

    237 ratings


    More shows like The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy

    View all
    The One You Feed by Eric Zimmer

    The One You Feed

    2,553 Listeners

    The Trauma Therapist by Guy Crawford Macpherson

    The Trauma Therapist

    542 Listeners

    Psychology In Seattle Podcast by Kirk Honda

    Psychology In Seattle Podcast

    1,136 Listeners

    Therapy Chat by Laura Reagan, LCSW-C

    Therapy Chat

    674 Listeners

    Being Well with Forrest Hanson and Dr. Rick Hanson by Rick Hanson, Ph.D., Forrest Hanson

    Being Well with Forrest Hanson and Dr. Rick Hanson

    2,499 Listeners

    Therapist Uncensored Podcast by Sue Marriott LCSW, CGP & Ann Kelley PhD

    Therapist Uncensored Podcast

    1,386 Listeners

    The Couples Therapist Couch by Shane Birkel

    The Couples Therapist Couch

    276 Listeners

    Psychiatry & Psychotherapy Podcast by David Puder, M.D.

    Psychiatry & Psychotherapy Podcast

    1,350 Listeners

    Light Up The Couch by Clearly Clinical

    Light Up The Couch

    326 Listeners

    The One Inside: An Internal Family Systems (IFS) podcast by Tammy Sollenberger

    The One Inside: An Internal Family Systems (IFS) podcast

    284 Listeners

    Back from the Abyss: Psychiatry in Stories by Craig Heacock MD

    Back from the Abyss: Psychiatry in Stories

    472 Listeners

    IFS Talks by Aníbal Henriques, Tisha Shull & Alexia Rothman

    IFS Talks

    191 Listeners

    Therapy in a Nutshell by Therapy in a Nutshell -Emma McAdam

    Therapy in a Nutshell

    581 Listeners

    Dear Therapists with Lori Gottlieb and Guy Winch by iHeartPodcasts

    Dear Therapists with Lori Gottlieb and Guy Winch

    2,361 Listeners

    Trauma Rewired by Elisabeth Kristof & Jennifer Wallace

    Trauma Rewired

    345 Listeners