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We have all heard of niching down, but what about niching up? 
This is just one technique that Braille Skateboarding used to get its channel to over 5 million subscribers!

I chatted with Devin Weber, the CEO of Braille Skateboarding about the techniques they use to become a leader not only on YouTube, but in the skateboarding industry

Devin shared with us how they found their audience, built a community, and how we can do the same with our channels.

In this episode of TubeTalk you will learn:

• How to find a gap and use YouTube to fill it
• What NOT to do - one BIG mistake
• Experimentation is key
• Why being brand and family-friendly is key
• Evergreen content is important for longevity

Check out the Braille Skateboarding site and YouTube Channel

This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]