In this episode of Add To Cart, we are joined by Nick Morgan, Founder and CEO of Vudoo, a platform that connects content to commerce and brings the checkout to the customer…we’re talking turbo-charged shoppable video and engagement to match. Vudoo started in 2016 and clients include Nike, Westpac and Vogue. In this conversation, Nick shares how his tech enables choose your own adventure style customer journeys, he unpacks the growing relationship between advertising and ecommerce, and tells us why he sees the death of cookies as cause for celebration….so let’s pop the champers and get into it.

Links from the episode:

Vudoo

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• What are the interesting ways that publishers are incorporating ecommerce into their video content?
• If transactions happen in video on publishers websites, how does this flow back to the warehouse, inventory and customer service systems the retailer has? 
• What’s the campaign you’d love to do to really show off the platform’s capabilities? 

This episode was brought to you by…  

Shopify Plus

Packleo

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Nick Morgan from Vudoo

Nick Morgan, CEO & Founder, Vudoo, is a seasoned entrepreneur and technology leader with over 20 years of experience in digital marketing services. He was a pioneer of the Australian eCommerce sector, played a crucial role in advancing the industry and continues to champion the role of technology to transform businesses and elevate people’s lives. Nick has a proven track record of delivering digital transformation solutions for the public and private sectors, including Adairs, ANZ, Lumo Energy, Tefal, Invictus Games and Leica.

You can contact Nick at LinkedIn

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.