In this episode of Nicky And Moose, they discuss how to narrow your brand focus while providing business strategies to give your brand longevity. 

What You Will Learn 

Difference between audio and visual experiences on YouTube. 

How to avoid struggling to get clients and sell products. 

How to become a content media machine. 

Deciding what direction your brand should go in. 

What’s Poppin!

Nicky shares her thoughts on creating content specifically for each platform. Understand the purpose of each platform, study what makes content there a success, then implement your style and creativity. 

What platform do you prefer to dominate on? Which platform would you use for repurposing content?

Moose shares his thoughts on the longevity & of Mariah Carey’s popular Christmas song. Continue to expose your brand for opportunities that create ongoing revenue. “Go to where the attention is and be aggressive.”

Things You Can Live Without 

Influencers & celebrities photoshopping themselves in photos then calling it art.

Unlimited McDonald’s for life with the purchase of the McDonald’s McGold card. 

Balenciaga puts out bad campaign then blames people for backlash of it. 

22:15 - “The objective should be to obtain reoccurring sales with your business. You serve the customer differently when having a long term mindset.” If you currently have one way transaction products, begin to brainstorm how to turn those into reoccurring transactions.

35:38 - Having great content is vital to go viral in your niche. Influencers are great examples of people creating content and businesses that can from that. 

 What Your Brand Needs

Designers

Engineers

Marketing Product Developers

Questions

1) Are you studying what works on different platforms?

2) What’s platform gets most of your concentration for growth?

3) Does your brand have products that will bring in consistent revenue.

4) Does your business have any leverage from social media?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

In this episode of Nicky and Moose, they provide and breakdown the blueprint needed to be a successful creator in todays economy.

What You Will Learn

How to take care of the community in your brand. 

How to strategically market and promote new products. 

How to continue moving forward when people steal your ideas. 

What’s Poppin!

Nicky shares thoughts on Jennifer Lopez going “dark” on social media. “Market things when you have influence to promote something of your interest.”

Moose shares his thoughts on how Cyber Monday originated and surpassed Black Friday. Story of how it came to be from analyzing data. “Pay attention to the numbers an analyze the data.” 

Advertising and marketing can use interest and right verbiage to bring more attraction to businesses. 

Look for ways to stay competitive during the recession. 

Things You Can Live Without 

Drake buying DJ Khaled four new smart toilets. 

Eating thanksgiving leftovers that are four to five days old. 

Ugly Christmas sweater season. 

24:39 - Continue to put emphasis on your community you serve. Focus on the market around you. 

27:54 - What makes you stand out as a brand? Take great care of your community, create great experiences experience, and produce products that resonate with your brand. 

33:15 - Breakdown of how the creator economy works. 

40:01 - Discussion of how Rob Dyrek used integrated marketing to create interest with brands for collaboration. 

This or That - People copying your ideas.

Nicky & Moose share thoughts Cierra Nicole giving away content for community to sell after people were stealing her content. 

How would you combatting people stealing your ideas?

Keep the goal of the brand the focus when unfortunate events happen. 

Questions

Are you creating strong And safe community for your brand?

How important is building a successful brand to you?

Takeaways  

“Work to build a brand that will last longer than you.”

Start to look at opportunities with a business perspective. If that becomes a struggle, seek out someone who can help in that area. 

Look for ways to continuing reinventing yourself when things become stagnant. 

“Un-communicated expectations are recipes for disasters.” Be upfront with people you’re engaging with. 

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

In this episode of Nicky and Moose, they discuss how to get started with goal oriented actions, using prior lessons learned to grow, and provide examples of authenticity displayed to grow brands. 

What You Will Learn

Why YouTube is focusing on podcast. 

Importance of creating content.  

How to avoid mistakes most entrepreneurs make.

Creating vision and clarity for your life and brand. 

What’s Poppin! 

Nicky sharing thoughts on YouTube releasing a 67 page document about podcasting and how you should maneuver with your channel going forward. Research the success and great aspects of your channel to continually work on. 

Moose sharing his thoughts on the building of Tom Fords brand and being bought out for 2.8 billion. 

Things You Can Live Without

Anything about Twitter

Anymore celebrity divorces that’s over 10 years.  

Hearing Donald Trump running for president again. 

22:20 - Discussion of the business model of Alex and Layla Hormozi’s company. They also share the story & principles of their foundational success. 

33:14 - Why building trust is important for brands. Building attractiveness versus algorithmic focus. 

43:01 - “Don’t be frozen with not knowing how to do something. Don’t be afraid to start.” Seek guidance on starting new adventures if you need help! Don’t be afraid to ask because of how it will make you look.

Listener Perks

Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

Join Nicky And Moose Patreon waiting list: https://bit.ly/creatoravelist

In this episode of Nicky & Moose, they discuss and breakdown how to balance business boundaries. 

What You Will Learn

How to recognize patterns in your post. 

Enjoying fruits of your labor. 

How to recognize your niche. 

How to take care of the people you are serving that leads to sales. 

Using your platform successful for your beliefs. 

What’s Poppin!

Nicky shares her thoughts on failure of paying for verification on Twitter. “When introducing your audience to new things, there is an education timing process.” 

Moose shares his thoughts on SBF, CEO of crypto company, losing 16 billion dollars due to lack of accountability & discipline in actions. “Never take peoples money promising to put it one place then place it somewhere else.” 

Things You Can Live Without

Hearing Nick Cannon having another baby. 

Politicians being chosen by coin toss after a tie. 

Anybody canceling Kyrie Irving. 

27:29 - Discussion of niching down. “Data an analytics can make you a lot of money.”

40:55 - Discussion of enjoying the fruits of your labor. “Keep the same mindset that produced your breakthrough.” Whose around to remind you of the vision you’ve set?

48:15 - “What you do everyday will outlast what someone does once in awhile.” Build a consistent legacy!

This or That? The Work, The Art, or The Money?

There needs to a discussion of business with the service you’re providing to others. There is a time to service others for free out of love. “Make sure to not do things for free longer than you’re suppose to.”

Takeaways

Don’t worry about things you can’t control. 

Look for consistent patterns in your data from content posted. 

Listener Perks

Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

Join Nicky And Moose Patreon waiting list: https://bit.ly/creatoravelist

In this episode of Nicky & Moose, they discuss the foundations a business needs to bring forth sustainable success.

What You Will Learn

Elon Musk new changes to Twitter company. 

Knowing how and when to brand and rebrand a business. 

What true success of a brand looks like.

How to enhance your customers experience.

What’s Poppin!

Nicky shares her thoughts on paying for blue check on Twitter and how it could affect other platforms moving forward. 

Moose shares what he believes the true intentions Twitters new changes as it relates to the business side. 

Things You Can Live Without 

Paying for Twitter.

Baskin robins bringing back flavored turkey cake

McDonald’s bringing back the McRib. 

22:30 - Discussion of how Cookies operates each store they have on the market. “Maintaining quality an integrity of your brand while controlling their experience makes you stand out.”

36:30 - “Customers and product matter the most. Take care of that first instead of focusing on status.”

39:35 - “Work hard under the radar!”Make sure that your business is ready for traction when people find out about your brand. 

43:24 - This Or That 

Discussion of getting paid what you’re worth versus getting paid less to be on guaranteed team.

Is it a battle of lazy vs toxic work culture?

Can you have both?

How much are you willing to bet on yourself?

Takeaways 

Innovate store experiences for your customers. 

Take great care of your Customers & produce great products.

Work to be far ahead of your competition.

Listener Perks

Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

Join Nicky And Moose Patreon waiting list: https://bit.ly/creatoravelist

In this episode of Nicky & Moose, they discuss the importance of brand consistency & how that translates into successful interactions with followers. 

What You Will Learn

Pros of scheduling your social media post. 

Selling consistency. 

Successful leadership transitions. 

Segment 1 - What’s Poppin!

Nicky shares her thoughts on Instagram scheduling feature within the app & the importance of scheduling. “Helps with consistency and productivity.“

Moose shares his thoughts on Tik Tok releasing podcast app & collaborating with music companies looking to expand. “Take your brand to Tik Tok for a heavy presence.”

Segment 2 - Things You Can Live Without.

McDonald’s and Krispy Kreme partnering together to sell donuts. 

Coffee flavor M&m’s. 

Jeffery Dahmer costume. 

12:15 - “Make social a tool and not a chore.” Prepare as much as possible to ensure the process doesn’t become overwhelming. 

23:10 - What are your thoughts on McDonald’s selling consistency?“Businesses fail to scale because of the inability to be consistent.”

29:57 - Three focus points for building consistency in brands. 

Contact after Sales. Enhances customer experience. 

Having a presence on social media. 

Gaining trust with followers. 

35:01 - “The best leadership transition is when the next leader is ready to lead. Not when the current leader is ready to leave.”

47:59 - This or That? Discussion of having either subscription or membership models. Which model would you rather operate a business in?

Takeaways

Decide then implement how you want the look of your brand to displayed. 

Be consistent in the service that you provide for customers. 

Listener Perks

Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

Join Nicky And Moose Patreon waiting list: https://bit.ly/creatoravelist

In this episode of Nicky & Moose, they breakdown perspectives on what would make businesses successful, taking care of your platform, and the principles needed to walk successfully in your passion.  

What You Will Learn 

How to control your brand or platform. 

How to control your influence. 

When to operate in business or passion. 

How to use your position effectively. 

How to overcome learning knowledge late in your journey. 

Segment 1 - This or That. 

Nicky shares thoughts on the Draymond Green incident from a business perspective. Learning when to operate in personal instead of what could benefit the business. 

Moose shares thoughts on businesses finding creative ways to market while attracting employees. 

Segment 2 - Things you can live without? 

Kanye speaking on anything besides music.

Netflix charging for sharing subscription.

Ads being ran on Uber based on where you’re traveling. 

23:10 - Discussion of being financially successful while walking in your passion. “Remove the mentality of being happy to be there. Recognize  that you belong and can be compensated.”

35:24 - Are you around the right people to ask questions that contribute to your growth?

38:45 - Moose’s Top Three Action Steps to get ready for the business world of your passion. 

Marketing and sales. 

Legal. 

Marketing. 

40:42 - “Without marketing, there’s no sales. Without sales, there’s no business.”

46:26 - Are your beliefs based upon your thoughts of a situation? Or the story telling of the media about it?

Takeaways

Find creative ways to bring in talent help at discounted rate. 

Operating in transparency sets the tone and foundation for trust to be built. 

Have the employees you train do meaningful task. Provide growth opportunities for them. 

Don’t be afraid to ask questions and learn. Keep seeking. 

Don’t let complacency or lack of exposure stunt your growth. Continue to learn!

Listener Perks

Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

Join Nicky And Moose Patreon waiting list: https://bit.ly/creatoravelist

In this episode of Nicky & Moose, guest star Damien Watts breaks down his passion an understanding of data insights that enhance brand success. 

What You Will Learn

How running ads obtain data. 

Building brand from marketing perspective. 

Understanding data analytics. 

Three Funnels of engagement. 

Post purchase follow ups. 

Direct response marketing. 

10:22 - The three mistakes that Damien believes people won’t reach nine figure income. Not focusing on lifetime value of customers, being afraid to spend, and not building a tribe that has longevity. 

14:02 - What makes a successful offer? Fulfillment and putting a solution in front of people with a problem. 

16:45 - “Paid an organic styles go hand and hand.” 

25:00 - Discussion of having a sales funnel vs a website. Know what your brand needs in order to successfully move forward. 

39:34 - The offer, price point on offer, and having a foundation are keys to successful business strategies. 

40:20 - Breakdown of most revenue made & methods used in one day. 

1:04:46 - “Community based courses are the next big thing.” Is your brand in position to develop a community based course?

1:09:02 - “Believe in your product, believe in your mission, and don’t let anyone get in your way.”

Takeaways

Have a game plan ready for presentation when asking others for help. 

Use your current job to create & fund your side hustle. 

Three Branding Book Recommendations 

Think and Grow Rich by Napoleon Hill

Dotcom Secrets by Russell Brunson 

Art of War by Sun Tzu

Damien Watts Socials 

Instagram - DamienWatts9

Facebook - Damien Watts

Listener Perks

Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

Join Nicky And Moose Patreon waiting list: https://bit.ly/creatoravelist

In this episode of Nicky & Moose, they discuss how to maneuver in the journey of becoming a successful creator

What You Will Learn

When To Rely On Regimen Or Being Spontaneous. 

The Business Side Of Podcasting

How Community Based Companies Operate. 

Things To Consider When Hiring.

8:15 - Discussion of content creating format. 

17:45 - “You don’t get mastery in an area until you commit to one thing.” Get started with the idea that you have! Over time it will develop as you learn from progress and mistakes. 

19:45 - Breakdown of pay to play campaign. “The goal is to market.”

33:12 - “Give a brand experience people will pay for.“ Keep your customers engaged in creative an attractive ways. Take careful care of your community. 

36:03 - Are you considering all aspects when it comes to creating an maintaining a podcast? 

Takeaways 

Master your craft at the fundamental stage before adding your style to it. 

Find balance in your journey of being a creator. 

Address the business side with your team upfront. 

Executing on the small task will separate you at the next level.

Listener Perks

Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

Join Nicky And Moose Patreon waiting list: https://bit.ly/creatoravelist

In this episode of Nicky And Moose, they bring awareness to paid opportunities we have with content creation on many platforms. 

What You Will Learn

Importance of having a team. 

Pros and cons of building a effective team. 

How To Move Strategically to build longevity of your brand.

Difference of Personal & Collaborative pride. 

3:50 - “Clarity and desire are optimal for success.”

14:00 - Discussion of intentionally growing content.

24:00 - Discussion of how to create an attractive culture for your business. 

43:15 - Discussion of competition and collaboration. 

Takeaways 

Capitalize on your creativity with eye catching video content. 

Be patient in growing your channel before looking for money to come in. Focus on producing genuine content.

Study the blueprint of successful content creators (Mr. Beast). There’s opportunities to be successful and paid in this niche. 

Be intentional in preparation & execution as you move forward!

 

Listener Perks

Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

Join Nicky And Moose Patreon waiting list: https://bit.ly/creatoravelist