Approaching Dork Mode

• No Best Practices is a blog and a newsletter on a mission to help marketers think more like operators and make sure that what they're working on is contributing in a meaningful way to the bottom line.
• “There are three different ways of approaching marketing. One where you start and things are completely instinctual and gut driven, and then, “I'm making data driven decisions," and then there's the "Well, there actually are some kind of guiding principles that can explain what's going on," to help you to avoid analysis paralysis. That's what I'm trying to go after with the writing: getting things to an actionable place.” -Alex 
• Is there a current existential threat to ecom businesses right now?
• “The eCommerce game itself is getting harder. There are fewer arbitrage opportunities and almost, unless you really are aware of that, it makes that past 20 years of experience less applicable to the future because you can't run the same playbook.” -Alex
• Dork Mode is based off an obsession with technology to enable personalization, but moving past that to create real, personalized experiences for a subsegment of customers.
• The web should be much more diverse than it is.
• “There's the opportunity for the web to be so many more things to so many more people, and for brands to be so many more things, to so many more people. We think that we have to regress the mean, but we have the ability to not do that and we just haven't done anything with that power.” -Brian
• “Go back and really understand the narrative behind your business and how you got to where you are now and where you're trying to go.” -Alex

Associated Links:

• Learn more about Alex Greifeld and No Best Practices 
• Read Alex’s work on Insiders: 
  • Digital Luxury Experiences: An Exercise in “Skinnovation”
  • Dork Mode: An Antidote to the Sea of Sameness
• Listen to our other episodes of Future Commerce
• Listen to our newest podcast, Infinite Shelf
• Check out our latest report Nine by Nine
• Subscribe to Insiders

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