Does picking a niche and creating your ideal client avatar feel like a struggle? If you answered yes, you’re not alone!

If you’re like most, you might worry that if you niche down, you may miss out on potential business.

Or maybe, you’ve picked a niche, but you wonder if the ideal client avatar you’ve created is the right one.

Chances are, picking a niche and identifying your ideal client avatar can feel like one of the most challenging things you’ve ever done when it comes to building your business. That's why inside of today’s episode, I’m going to demystify the art of niching down and show you how to identify your ideal client avatar so you can amplify your authority, establish more credibility, and grow a bigger community of people eager to work with you — without excluding anyone!

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU’LL DISCOVER:

• The top two misconceptions about niching down and identifying your ideal client avatar
• The four biggest mistakes people make when picking a niche
• Three non-traditional ways to pick a niche so you can speak to multiple groups of people at once
• PLUS the real reason picking a niche opens you up to more possibilities and more business

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