Welcome back to the American Cattlemen Podcast. Just ahead, we have Dustin Hector, he's the Director of Business Development for American Cattlemen Media, and he chats with Charles Rohla, Senior Regenerative Ranching Advisor for the Noble Research Institute. 

Charles grew up on a stocker cattle operation in northwest Oklahoma, spending significant time in sale barns where his father worked as an order buyer. That early exposure to livestock and producers sparked a lasting passion for working in agriculture. He went on to attend Oklahoma State University, earning a bachelor’s degree in animal science with a ranch management focus and a minor in agricultural economics. During his education, he explored hog production through an internship, which helped clarify his career direction.

Charles continued his studies with a master’s degree in agricultural education, opting for a research-focused track that allowed him to take courses across multiple agricultural departments. While in graduate school, he worked full time at the fruit and nut research station, where he discovered how perennial crops such as pecan trees can be integrated with grazing. This led him to pursue a PhD in crop science, deepening his understanding of how different agricultural systems can complement each other. Through this broad training, he describes himself as a “jack of many, expert of a few,” which he feels is valuable when consulting with producers.

At Noble Research Institute, Charles has been on staff for over 20 years. His current role centers on education and producer support. He serves as an educator and facilitator for several Noble classes, including both grazing courses, a profitability course, and a new orchard class launching soon. In addition, he works directly with producers through Noble’s consulting group. Outside his Noble role, he and his family run their own operation raising miniature Herefords for the show industry, and he serves on the board of the Miniature Hereford Association.

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