There are two types of self-storage investors: 1) those that got into the industry early and rest on those laurels and 2) those that are making it happen in 2020. However, the storage industry loves to only embrace the narratives of the first group, and rarely talks about those entering the industry today and the issues that are important to them. And to succeed today you pretty much have to shun the first group and rely more on those who are real-time buying and operating under the new realities the industry faces. In this episode we’re going to talk about why there are two entirely different views of the industry, why one is more important than the other, and a call to action on the megatrends and issues of those who are trying to make money investing in storage facilities today.