Not Born Yesterday

When taking care of ailing loved ones becomes too hard on a family, we turn to professional caregivers. Older adults and others often hire professional help to come into their home to assist them. Who are these people, are they trained, are there standards they must meet, and how can we make the relationship between patient and caregiver better and more secure?

Vicki Hoag, CEO of the Home Care Association of America, helps us understand the issue from both perspectives.

Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently.


Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently. Contact them at 415.888.2868

If you are interested in becoming a sponsor of Not Born Yesterday, please contact NEXT Village SF.

Misunderstanding the senior market is a big, costly mistake. After all, we older adults have more money to spend than younger people do and there are so many of us! But image makers like advertising agencies have been slow to understand our needs and our resistance to negative images.

Paul Flowers is an advertising executive in Dallas who created an ad agency dedicated to serving Baby Boomers with sensitive and meaningful commercials. He talks about his successes and his failures and how older consumers need to push for change.

Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently.


Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently. Contact them at 415.888.2868

If you are interested in becoming a sponsor of Not Born Yesterday, please contact NEXT Village SF.

Professor and geriatrician Louise Aronson, author of Elderhood: Redefining Aging, Transforming Medicine, etc., talks about how the medicalization of aging has negatively affected our later years.

Dr. Aronson provides suggestions on how we can rethink aging and work to transform medical care so that our wishes for treatment and care are respected.


Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently.


Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently. Contact them at 415.888.2868

If you are interested in becoming a sponsor of Not Born Yesterday, please contact NEXT Village SF.

As we get older, we may notice mental and emotional changes in our friends. Didn't he tell me that story 5 times already? Isn't she reluctant to go to new places when she used to love it?

As a close friend, what is our role in supporting our friend and maintaining our relationship, changed and challenging though it may be? Our guest expert, Mary Hulme, understands the dilemma and the challenges of trying to do the right thing for our friends.

Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently.


Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently. Contact them at 415.888.2868

If you are interested in becoming a sponsor of Not Born Yesterday, please contact NEXT Village SF.

Learning to read is a challenge for children, and many young readers need help as they begin to comprehend the basics.

Experience Corps, a volunteer-based tutoring program, helps children become great readers and older tutors become active members of their communities. The tutors feel needed and appreciated and sharing time and experiences with young students is a benefit for all.

Experience Corps program director Sandra Strang describes the program and two volunteers share their reasons for participation.

Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently.


Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently. Contact them at 415.888.2868

If you are interested in becoming a sponsor of Not Born Yesterday, please contact NEXT Village SF.

No matter how young or old you are, dating can be intimidating. It is even more stressful if you haven't dated for a long time. But it is possible to get out there again, and psychologist Wendy Lyon shares tips for older adults. Dr. Lyon says being confident and clear on what you want is the best way to begin.

Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently.


Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently. Contact them at 415.888.2868

If you are interested in becoming a sponsor of Not Born Yesterday, please contact NEXT Village SF.

Romance scams are big business, costing victims millions of dollars a year. Lonely people are convinced that their online romance is the real thing but one must be cautious.

To avoid heartbreak and bankruptcy, listen to Glenn Fishman, Elder Abuse expert at the Institute of Aging.

Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently.


Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently. Contact them at 415.888.2868

If you are interested in becoming a sponsor of Not Born Yesterday, please contact NEXT Village SF.

As millions of people approach retirement, for many couples, it is a bumpy transition. Miriam Goodman, author of Too Much Togetherness: Surviving Retirement As a Couple, discusses ways all of us can navigate this change in relationships and roles without anxiety.

Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently.


Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently. Contact them at 415.888.2868

If you are interested in becoming a sponsor of Not Born Yesterday, please contact NEXT Village SF.

Learning about climate change, pollution, unsafe water and other climate issues may not be on the top of your to do list, but get to know Elders For Climate Action, a non partisan group committed to building a sustainable future with action. Our guest, Nadine Young, communications director of ECA says older adults can use our experience and wisdom to help protect the planet for all.

Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently.


Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently. Contact them at 415.888.2868

If you are interested in becoming a sponsor of Not Born Yesterday, please contact NEXT Village SF.

As our parents or other loved ones start showing confusion or seem to forget to take care of themselves, we often find ourselves conflicted as to how to help them without being bossy or make them feel resentful.

Mary Hulme of Moonstone Geriatrics offers strategies and techniques to help elders age at home, while allowing the adult children to have peace of mind.

Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently.


Brought to you by NEXTVillageSF.org

NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently. Contact them at 415.888.2868

If you are interested in becoming a sponsor of Not Born Yesterday, please contact NEXT Village SF.