Hey CC babes, happy Friday!!! Today we're diving into the drinking culture in the bush with Sober In The Country's founder and creator, Shanna Whan, who just celebrated her own 9th alcohol-free lap around the sun.

Find out in this episode what SITC is, how this journey first started for Shanna, why a big drinking culture is still so worshipped and championed in isolated rural areas, what we can do to better support our friends choosing less booze or no booze... and why it's vital we are all part of this conversation around mental health and mateship.

Shanna Whan is the rural woman, founder, CEO, and face behind SITC. She's an Australian of the Year recipient who decided to ''do what she could to be part of the change'' after almost losing her life to alcohol addiction in 2015. Today, through her tireless advocacy, SITC has grown from an online blog into a nationally respected grassroots not-for-profit, shifting the entire conversation around booze in the bush. And it's saving and changing lives. Shanna lives in rural northwest NSW with her beloved menagerie, and husband, Tim.

SITC is a grassroots not-for-profit pioneering radical change and social impact across rural Australia by changing the narrative around booze in the bush. Far from being prohibitionist ... this small charity is all about social inclusion - and is achieving massive things using straight ''bush'' talk, powerful lived-experience advocacy, and their nationally recognised #OK2SAYNO mental health movement.

To find out more about SITC, head to their website at www.soberinthecountry.org and follow them on socials here

This episode is sponsored by Treasure Chest Co. Find them online at treasurechestco.com.

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See you next Friday!

Love Tons & Bell x