What does it take to turn a simple idea into a product people genuinely believe in?
In this episode, we speak with YOWY co-founder Lewis Jarden about the journey of building a brand, taking risks and learning through experience. Lewis shares the thinking behind YOWY and the process of developing a product with a clear purpose, strong identity and growing community, alongside one of his good mates Rick.
We explore what business growth looks like in reality: making decisions without a perfect roadmap, adapting quickly, understanding customers and using feedback to improve. Lewis also explains why building a business requires you to learn constantly, often while already doing the work.
The conversation delves into resilience and the challenges that come with entrepreneurship. From setbacks and uncertainty to moments of self-doubt, Lewis reflects on how founders can keep moving forward and use obstacles as opportunities to learn. He highlights the importance of persistence, flexibility and staying connected to the reason you started.
At the centre of this episode is belief. Lewis discusses the value of believing in the product, the purpose behind it and, importantly, yourself. He shares why confidence is rarely created by waiting until you feel ready. Instead, it grows through taking action, solving problems and continuing to show up.
This is an honest and motivating conversation for founders, creators, business owners and anyone with an idea they want to bring to life.
In this episode, we discuss:
The story and vision behind YOWY
Turning a business idea into a meaningful product
Growing a brand while staying close to customers
Learning, adapting and making decisions on the go
Building resilience through challenges and uncertainty
The importance of belief and persistence
Lessons Lewis has learned while building YOWY
Why taking action is essential for personal and business growth
Tune in for an inspiring look at the courage, curiosity and commitment required to build something from the ground up – our first guest ep for season 8 and we know you’re going to love this chat!!!
Massive shoutout to the legends supporting Season 8. They keep the lights on, the mics hot, and the chaos flowing. We wouldn’t be able to do it without Get Bucked Leather - use code Cowgirl Channel for free shipping, Wellness and Style Collective, Katie B, Mcinnes custom caps - use code ‘COWGIRL10’ for 10% off, Yowy, Bush Mits and Kmand co. Make sure to check them out and prepare your clicky fingers.
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