You could say the purpose of a sales funnel is to create desire that leads up to a sale, but these days, if that’s what you say, you’ve left out an important part.

A part that very well could make the difference between a sale and no sale.

With trust in general at such an all-time low and the feeling of isolation so rampant, people want a little more.

They want to feel like you, as a business or a businessperson, care. Both about them personally, and the things they care about.

You don’t need to be the personal Oprah of their very being. You’re not granting them wishes or completely improving every aspect of their lives.

But if you’ve got a good offer, you’re improving some aspect of their lives. And if you can create a relationship in your messaging that includes the spirit of caring, your sales will do much, much better.

Here’s a recap of what we’ll cover on this episode:

-First Contact: Making the Right First Impression

How to identify and speak to your prospect's immediate pain point

Creating an irresistible entry-level offer that proves your value

Writing headlines and leads that filter for qualified prospects

-Trust Building: Using Proof Effectively

Structuring testimonials for maximum believability

Demonstrating authority without bragging

Using specific numbers and results to overcome skepticism

-After The Sale-Keeping The Customers Happy

Writing follow-up sequences that reinforce buying decisions

Creating quick wins to build momentum and satisfaction

Setting expectations for the next offer in the sequence

-Moving Customers Up Your Price Ladder

Timing and positioning your next offer

Using past purchase history to personalize future pitches

Building exclusivity and status into higher-tier offerings

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