Welcome back to season two of Off the Grid! This week I’ve got a thot take (that's a thoughtful hot take) of an episode for all our newsletter writers out there.

By popular request, I’m exploring the rise of Substack. And I’m asking whether this newsletter/podcast/threads/notes platform is good for small businesses or bad for them.

I’m also helping you answer the question, Is Substack right for me? Tune in to hear more about:

• The pros of Substack
• The promises Substack makes to its creators
• Whether or not Substack is social media
• How Substack might be harming small businesses more than helping them

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

COMMUNITY SPONSORS
✏️ Looking for a fall planner that's about permission not perfection? Check out Nine to Kind. Get 50% off their digital planners with code OFFTHEGRID50 & 25% off analog products with code OFFTHEGRID25. Learn more & claim your discount at: https://www.ninetokind.com/pages/offthegrid

Hey hey babes — this week we're welcoming my friend & collaborator, grace allerdice, back to the pod for a conversation at the intersection of creative practice and self-employment.

Grace and I have a chat about what's been happening in our businesses lately, then discuss what it means to be a creator-led business, how constraints help our creativity flourish, and why we want to make less content, not more.

Join us for a friendly chat between two business BFFs, then click here to get on the mailing list for Living Systems. 🌬

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

COMMUNITY SPONSORS
✏️ Looking for a fall planner that's about permission not perfection? Check out Nine to Kind. Get 50% off their digital planners with code OFFTHEGRID50 & 25% off analog products with code OFFTHEGRID25. Learn more & claim your discount at: https://www.ninetokind.com/pages/offthegrid

Today I’m welcoming Christy Harrison MPH, RD, CEDS to the pod to talk about how social media platforms have lead to mass misinformation being spread online — and why that’s harmful to all of us, whether we think we fall prey to it or not.

Together, we talk about the parallels between wellness culture and social media culture, how misinformation spreads online, and the way that social media weakens our inner authority. 

We also get into our personal and business relationships to social media, and have a candid chat about why Christy’s still on Instagram.

Tune in to hear more about:

• The aspirational nature of wellness & social media
• Why false information spreads faster & farther than the truth online
• How to values personal stories and scientific evidence simultaneously
• The value of solitude in reconnecting to ourselves
• Why Christy’s still on social media

 
RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

COMMUNITY SPONSORS
✏️ Looking for a fall planner that's about permission not perfection? Check out Nine to Kind. Get 50% off their digital planners with code OFFTHEGRID50 & 25% off analog products with code OFFTHEGRID25. Learn more & claim your discount at: https://www.ninetokind.com/pages/offthegrid

Welcome back, babes! Today I am excited to have our first guest of the season, SEO expert Emily Gertenbach.

Together, we talk about Search Engine Optimization — what it is, how it works, and how you can make it work for your business in a mindful way. We also get into what it means that search engines are implementing more AI. And we have a candid chat about data privacy online.

Tune in to hear more about:

• SEO for beginners & pros
• Emily’s 3-step process for optimizing your site
• Demystifying keywords & getting your site to rank
• Why Emily stopped using Google Analytics
• AI’s potential impact on the future of SEO (spoiler: no need to be scared)

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

COMMUNITY SPONSORS
✏️ Looking for a fall planner that's about permission not perfection? Check out Nine to Kind. Get 50% off their digital planners with code OFFTHEGRID50 & 25% off analog products with code OFFTHEGRID25. Learn more & claim your discount at: https://www.ninetokind.com/pages/offthegrid

I’m a firm believer in transparency around the way my business (and this podcast) makes money. 

So in today’s episode, I’m opening up the books to give you the cold, hard / warm, soft facts of how much money I’ve made from this show and exactly how I’ve made it.

If you've ever wanted a peek behind the scenes of Off the Grid strategy, you'll definitely want to tune in & hear:

• How I’ve grown the Off the Grid audience
• Real dollar amounts & download stats for the pod
• Which offerings make the most money and why
• The big failure of a VIP Day I launched last spring
• Tips for how you can apply these lessons to your own business and/or podcast

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

COMMUNITY SPONSORS
✏️ Looking for a fall planner that's about permission not perfection? Check out Nine to Kind. Get 50% off their digital planners with code OFFTHEGRID50 & 25% off analog products with code OFFTHEGRID25. Learn more & claim your discount at: https://www.ninetokind.com/pages/offthegrid

Sometimes, we learn through trial and error, babes. 

Last season I was optimistic about what Pinterest could do for my small business. So I invested a little time, a lot of effort, and a few thousand dollars into pins on the platform.

But after giving it a go… I have some new thoughts. 

Tune in for my freshest take on the effectiveness of Pinterest as a small business marketing strategy, including:

• The data from my personal experience with paid Pinterest ads
• How Pinterest is morphing into a social media platform
• The price leap oversight in my strategy
• The importance of keeping an experimental mindset

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

COMMUNITY SPONSORS
✏️ Looking for a fall planner that's about permission not perfection? Check out Nine to Kind. Get 50% off their digital planners with code OFFTHEGRID50 & 25% off analog products with code OFFTHEGRID25. Learn more & claim your discount at: https://www.ninetokind.com/pages/offthegrid

This week we’re taking on everybody’s favorite marketing strategy and we’re not holding back!

If you’re an online business owner, you’re probably familiar with content marketing. It’s everywhere, and we get it…sometimes it’s effective. But also…is it really?

In this episode, I unpack ten reasons content marketing isn’t all it’s cracked up to be and I share lots of ideas for what you can do instead.

Tune in to hear more about:

• What content marketing is & why people love it
• How content marketing takes over our time & devalues our work
• Why we need to step back from over-giving & learn how to sell our offerings
• Common issues with social media, lead magnets & SEO

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

COMMUNITY SPONSORS
✏️ Looking for a fall planner that's about permission not perfection? Check out Nine to Kind. Get 50% off their digital planners with code OFFTHEGRID50 & 25% off analog products with code OFFTHEGRID25. Learn more & claim your discount at: https://www.ninetokind.com/pages/offthegrid

Welcome to season two of Off the Grid! To kick things off, this week we’re diving into the emotional depths of breaking ties with social media. Turns out, it’s a process.

Tune in to hear more about:

• The stages of grieving that come before the stages of leaving
• Our 5 stages of leaving: burn out, content creation, return to human pace, loving it + relationship renewal
• The magic that can happen when the space currently filled with social media is free again
• My personal experience of loneliness setting in two years after leaving social media

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

COMMUNITY SPONSORS
✏️ Looking for a fall planner that's about permission not perfection? Check out Nine to Kind. Get 50% off their digital planners with code OFFTHEGRID50 & 25% off analog products with code OFFTHEGRID25. Learn more & claim your discount at: https://www.ninetokind.com/pages/offthegrid

How can we release ourselves from the outer forces, inner voices, and productivity gurus driving us toward more-more-more? 

And when we do choose another path, how do we set up our work so that we actually bring our dreams to life — without getting lost in ambiguity, confusion or overwhelm?

In this episode, I’m joined by grace allerdice, my friend, mentor + co-teacher of our upcoming course Living Systems. Together we discuss how we live + work in alignment with our internal rhythms, energetic capacities + ever-changing seasons.

We dive deep into:

• Creating systems where we can’t help but flourish
• The difference between productivity culture (boo) + regenerative systems (yay)
• How to identify + resolve friction points in your work
• The foundational, resilient, clarifying power of the Earth element
• Why we love Projects + how Projects help us bring our purpose to life

This episode is for anyone who wants to do life, work + business your way, and needs support figuring out what your way really is. 🌱
 

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

COMMUNITY SPONSORS
✏️ Looking for a fall planner that's about permission not perfection? Check out Nine to Kind. Get 50% off their digital planners with code OFFTHEGRID50 & 25% off analog products with code OFFTHEGRID25. Learn more & claim your discount at: https://www.ninetokind.com/pages/offthegrid

What does leaving social media look like when you’re used to using it for collaboration & business growth? And is it really possible for coaches and service providers to find new clients offline?

In this episode, I’m joined by D’Ana Joi, a coach for multi-passionate creatives. Together we discuss our journeys leaving Instagram and embracing more aligned ways of creating community and growing our businesses.

We dive deep into:

• The fears that come up when you think about leaving social media
• All the ways your creative energy returns once you get offline
• How Joi finds coaching clients without social media — and exactly how many she’s booked since she left IG with the help of Off the Grid!
• The joy of creating organic community in your daily life & work

This episode is great if you’re considering leaving social media, but aren’t sure that the benefits will outweigh the drawbacks. Tune in for a big ole permission slip to do business your way. 🎟

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

💌 Try Flodesk for easy email marketing, forms + ecommerce! Use this link for 25% off your first year. (affiliate link)

COMMUNITY SPONSORS
✏️ Looking for a fall planner that's about permission not perfection? Check out Nine to Kind. Get 50% off their digital planners with code OFFTHEGRID50 & 25% off analog products with code OFFTHEGRID25. Learn more & claim your discount at: https://www.ninetokind.com/pages/offthegrid