Off the Grid: Leaving Social Media

Today I’m welcoming business designer and networking expert Michelle Warner to the podcast to teach us all about relationship marketing!

With an MBA from one of the world’s top business schools and 15+ years experience growing small businesses, Michelle designs tiny companies that are built to last. She’s also the creator of Networking That Pays, the introvert-friendly connection system that brings in reliable leads, consistent referrals and meaningful connections for your business - in 5 minutes a day.

Together, Michelle and I talk about—

• What relationship marketing is
• The difference between relationship marketing & traffic marketing
• Who needs to be in your network (& who doesn’t)
• How to “borrow an audience” & why it’s so effective
• The one type of content you need to have

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

💌 Try Flodesk for easy email marketing, forms + ecommerce! Use this link for 25% off your first year. (affiliate link)

 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid

Let’s give you that break you deserve, babe! In this episode, I share why I’ve decided to take a 3-week break from my business this summer. Then I walk you through my 5-step process for planning your own summer sabbatical. 

Tune in to hear more about:

• What is a sabbatical? 🌴
• Why might you want to take one? ☁️
• Your 5-step plan for taking a sabbatical! ✋

If you’re craving rest, release or peace, this episode is for you! And rest assured, it’s not too late to take a sabbatical THIS summer. This episode is a whole workshop in less than 60 minutes. So just tune in, follow the 5-step plan & you’ll be on break before you know it.

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid

Welcome back to season two of Off the Grid! This week I’ve got a thot take (that's a thoughtful hot take) of an episode for all our newsletter writers out there.

By popular request, I’m exploring the rise of Substack. And I’m asking whether this newsletter/podcast/threads/notes platform is good for small businesses or bad for them.

I’m also helping you answer the question, Is Substack right for me? Tune in to hear more about:

• The pros of Substack
• The promises Substack makes to its creators
• Whether or not Substack is social media
• How Substack might be harming small businesses more than helping them

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid

Hey hey babes — this week we're welcoming my friend & collaborator, grace allerdice, back to the pod for a conversation at the intersection of creative practice and self-employment.

Grace and I have a chat about what's been happening in our businesses lately, then discuss what it means to be a creator-led business, how constraints help our creativity flourish, and why we want to make less content, not more.

Join us for a friendly chat between two business BFFs, then click here to get on the mailing list for Living Systems. 🌬

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid

Today I’m welcoming Christy Harrison MPH, RD, CEDS to the pod to talk about how social media platforms have lead to mass misinformation being spread online — and why that’s harmful to all of us, whether we think we fall prey to it or not.

Together, we talk about the parallels between wellness culture and social media culture, how misinformation spreads online, and the way that social media weakens our inner authority. 

We also get into our personal and business relationships to social media, and have a candid chat about why Christy’s still on Instagram.

Tune in to hear more about:

• The aspirational nature of wellness & social media
• Why false information spreads faster & farther than the truth online
• How to values personal stories and scientific evidence simultaneously
• The value of solitude in reconnecting to ourselves
• Why Christy’s still on social media

 
RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid

Welcome back, babes! Today I am excited to have our first guest of the season, SEO expert Emily Gertenbach.

Together, we talk about Search Engine Optimization — what it is, how it works, and how you can make it work for your business in a mindful way. We also get into what it means that search engines are implementing more AI. And we have a candid chat about data privacy online.

Tune in to hear more about:

• SEO for beginners & pros
• Emily’s 3-step process for optimizing your site
• Demystifying keywords & getting your site to rank
• Why Emily stopped using Google Analytics
• AI’s potential impact on the future of SEO (spoiler: no need to be scared)

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid

I’m a firm believer in transparency around the way my business (and this podcast) makes money. 

So in today’s episode, I’m opening up the books to give you the cold, hard / warm, soft facts of how much money I’ve made from this show and exactly how I’ve made it.

If you've ever wanted a peek behind the scenes of Off the Grid strategy, you'll definitely want to tune in & hear:

• How I’ve grown the Off the Grid audience
• Real dollar amounts & download stats for the pod
• Which offerings make the most money and why
• The big failure of a VIP Day I launched last spring
• Tips for how you can apply these lessons to your own business and/or podcast

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid

Sometimes, we learn through trial and error, babes. 

Last season I was optimistic about what Pinterest could do for my small business. So I invested a little time, a lot of effort, and a few thousand dollars into pins on the platform.

But after giving it a go… I have some new thoughts. 

Tune in for my freshest take on the effectiveness of Pinterest as a small business marketing strategy, including:

• The data from my personal experience with paid Pinterest ads
• How Pinterest is morphing into a social media platform
• The price leap oversight in my strategy
• The importance of keeping an experimental mindset

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid

This week we’re taking on everybody’s favorite marketing strategy and we’re not holding back!

If you’re an online business owner, you’re probably familiar with content marketing. It’s everywhere, and we get it…sometimes it’s effective. But also…is it really?

In this episode, I unpack ten reasons content marketing isn’t all it’s cracked up to be and I share lots of ideas for what you can do instead.

Tune in to hear more about:

• What content marketing is & why people love it
• How content marketing takes over our time & devalues our work
• Why we need to step back from over-giving & learn how to sell our offerings
• Common issues with social media, lead magnets & SEO

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid

Welcome to season two of Off the Grid! To kick things off, this week we’re diving into the emotional depths of breaking ties with social media. Turns out, it’s a process.

Tune in to hear more about:

• The stages of grieving that come before the stages of leaving
• Our 5 stages of leaving: burn out, content creation, return to human pace, loving it + relationship renewal
• The magic that can happen when the space currently filled with social media is free again
• My personal experience of loneliness setting in two years after leaving social media

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid