If most of the jobs you take on are completing pieces of content for a client - and you want to do more - then this week's episode is for you. Getting stuck into the strategy for a client, advising them on how to improve or repurpose their content (or even scrap their current strategy and create something better), isn't just rewarding. It can mean charging more, too! And you may already be doing bits of strategy already without charging for it, if you're invested in seeing your clients succeed.

In this episode, we chat to PR, communications and marketing director Alexandra Kentmann, who's strategised for a heap of top-shelf brands during her career. She shares how she works, what's involved in offering strategy, digital tools she loves and much more.

Find Alexandrahttps://www.instagram.com/lexikentmann/