We've all downloaded a lead magnet or two (those irresistible freebies offered on a website in exchange for your email address). But what makes a good lead magnet? How much should you charge to a client to write an ebook or white paper? In this episode, we talk about:

• Lead magnet basics - what are they and why are they important to an overall content strategy
• Why a great lead magnet will always aim to solve a problem
• A range of different lead magnet ideas
• How to quote for one (and what we've been paid)
• And much more!