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Dearest you.
Part two of my honest conversation with Del Rainbow co-founder, Bianca Gregg. Del Rainbow is the fashion sales agency supporting brands like St. Agni, Deiji Studios and Viktoria & Woods thoughtfully scale into new markets and here in part two, we move beyond tactics and into the heart of brand expansion.
What does it really take to grow globally and stay grounded?
Bianca shares her wisdom on how Australian fashion brands can break into international markets without losing the essence that made them special. We talk about the power of wholesale in 2025 and beyond, the energetic intelligence of global cities and the role brand founders play in stewarding not just scale, but resonance.
This episode is about more than just growth. It’s about belonging. About becoming the kind of founder who can hold more — more money, more visibility, more opportunity — without breaking alignment.
We hope this episode helps you on your way.
Alison xo
P.S. You can watch this episode on YouTube here.
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Seasonal Curriculum
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Dearest you.
Part one of my honest conversation with Del Rainbow co-founder, Bianca Gregg. Del Rainbow is the fashion sales agency supporting brands like St. Agni, Deiji Studios and Viktoria & Woods thoughtfully scale into new, global markets.
In this episode — the first 45 minutes of our two-hour chat — we get into the experience 16 year-old Bianca had that taught her the true power of energy, connection and embodying our highest role: the conduit.
In part two, we get into scaling strategy, her advice to Australian fashion founders who want to take their label global and the larger role wholesale plays within a fashion brand’s world building efforts.
Alison xo
P.S. You can watch here :)
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Seasonal Curriculum
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Dearest you.
I have over 1,000 voice mentoring memos on my phone that I've recorded over the last handful of years for co-creators inside Offline spaces like serve. This is one of them.
There's also some great insight into how to accept the season we're in, and how to let our manager know we need more support without coming across as incompetent.
I hope this 30-minute listen helps you on your way.
Alison xo
go deeper.Subscribe to Substack
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Seasonal Curriculum
Hosted on Acast. See acast.com/privacy for more information.
Dearest you.
I have over 1,000 voice mentoring memos on my phone that I've recorded over the last handful of years for co-creators inside Offline spaces like serve. This is one of them.
I hope this 20-minute listen helps you on your way.
Alison xo
go deeper.Subscribe to Substack
Join SERVE
Book a 1-1 Session
Watch on YouTube
Seasonal Curriculum
Hosted on Acast. See acast.com/privacy for more information.
Dearest you.
I have over 1,000 voice mentoring memos on my phone that I've recorded over the last handful of years for co-creators inside Offline spaces like serve. This is one of them.
I hope this 25-minute listen helps you on your way.
Alison xo
go deeper.Subscribe to Substack
Join SERVE
Book a 1-1 Session
Watch on YouTube
Seasonal Curriculum
Hosted on Acast. See acast.com/privacy for more information.
Dearest you.
Welcome to part two of my honest conversation with founder of McMullin, Alice McMullin.
In part one, we traversed the tensions and complexities we carry as mothers, founders, business owners and creatives.
Here in part two, we get into the business and community building bits. We discuss what thoughtful scale looks like for a brand built upon restraint and intentionality, and we even have a mini strategy session that I suspect might evolve into something quite special for both of our brands.
Alison xo
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Seasonal Curriculum
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Dearest you.
Off— is open for enrolments for the month of June. We begin in July.
This episode is informational and inspirational in nature. I take you through everything you need to know about my four-month mentorship space and I also go into more detail about our theme Embracing (Artificial) Intelligence.
This year I am serving both established and soon-to-be freelancers, founders, business owners, brand builders and leaders inside.
Alison xo
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Dearest you.
Alice McMullin is the founder and creative director of McMullin, an Australian furniture studio founded upon the principle of simple, considered, timeless and sustainable design.
I had no less than 20 questions ready for Alice, but it turns out I didn’t need them. We didn’t need them. This, to me, is the sign of an honest conversation. It’s something that unfolds. Two people who trust each other enough to go where they’re being led.
We had a very long chat so I’m running this conversation in two parts. Part one is all about the tensions and complexities we carry as mothers, founders, business owners and creatives.
Alison xo
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Seasonal Curriculum
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Dearest you.
This episode is for everyone but it’s most especially for the conscious builders, makers, creators, service providers, founders, freelancers (or soon-to-be because I know you’re thinking about it and yes, I think you should!), business owners and leaders.
It’s for those who want to stay true in a world that increasingly feels false. Pre-generated. Automated. Streamlined. Optimised. Without soul.
We are being asked to build, create, serve and lead in a time of massive technological change.
Artificial intelligence is no longer on the horizon. It’s here in the room with us and as much as we might want to avoid it because of what it could mean for humanity, the highest call right now as awake and aware individuals is to turn towards it fully, allow ourselves to stretch to its edges and see what we discover there.
Join me.
Alison xo
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Seasonal Curriculum
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Dearest you.
Goodbye Girl Boss. The new era of entrepreneurship is here and it's service-led, life-giving and seasonal.
This episode is informational in nature. I take you through everything you need to know about my annual 12-week business incubator, serve, and you get to meet some past co-creators along the way.
serve is where I teach you how to build a purpose-driven and profitable service business that gives you the freedom and flexibility you’re desiring.
Alison xo
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