The Old Spice brand was in danger of forever being associated with the idea of smelling like your grandpa. So how did an innovative ad campaign turn things around? I'm on a horse!   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Old Spice: Not Your Grandfather's Marketing

For many companies, there’s a definitive moment that could determine success or failure. What do you do when you find yourself at The Brink?

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There are a ton of properties coming out that are trading on our nostalgia for decades past. And with 2020 being the way it was, who could blame us for loving them? Jonathan and Ariel explore when nostalgia works and when it's a crutch.   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Nostalgia Ain't What It used to Be

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Old Spice: Not Your Grandfather's Marketing

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