Dr. Dave Lundahl, CEO of behavioral research firm InsightsNow, talks about the importance of—and challenges related to—sustainable food and beverage product positioning. Dr. Erdogan Ceylan joins us once again, this time to discuss potential food safety risks when formulating plant-based foods. Drs. Job Ubbink and Allen Levine assess the shortcomings (and strengths) of NOVA food … Continue reading EP 17: Sustainable Product Positioning, Plant-Based Product Safety, Where NOVA Goes Awry →