Less than three years ago, Team Peterson-Jackson was a two-agent domestic real estate team. Today, they’re at 74 agents and counting. All along, they’ve been on a mission to:

1. increase African American homeownership rates
2. build generational wealth
3. create knowledgeable and productive real estate agents

In this conversation, LaShawn and Towanna Peterson-Jackson welcome you into the education-based approach to expanding their business, including how systems and support anchor their value prop, their 12-week onboarding process and the mobile app that powers it, their agent- and client-attraction methods, and leadership challenges they’ve faced and overcome along the way.

Early success was found connecting with people in Facebook Groups and delivering home-buying seminars in churches, schools, community centers, and non-profits in Detroit. Now, they’re preparing to expand into Houston, Atlanta, Indiana, and beyond!

Watch or listen to this conversation with Towanna and LaShawn for insights into:

- Carrying culture from your personal real estate business into your real estate team

- What LaShawn saw in Towanna’s commission checks that had her get re-licensed as an agent

- How the three aspects of their mission was sparked by a visit to Portland and Seattle, including insights into homelessness, gentrification, homeownership rates, and agent income

- How home-buying seminars and an education-first approach helped launch the team

- The roles and structure of their 10-staff, 74-agent organization

- Why they prefer new, “baby” real estate agents, why they don’t recruit, and what they look for in agents who want to join their team

- Why their value prop is more about onboarding, training, and systems than it is about leads and exactly what they provide agents in these areas

- When and why they shifted from working with investors to educating homeowners

- Which key challenges they faced in growing the team and where they sought guidance

- How each of them defined and refined their roles as leaders

- When and how they’re expanding to Houston, Atlanta, Indiana, and beyond

At the end, learn about Lions gear, a shoe habit, a shoe room, a lake house, and the next flight.

LaShawn Peterson-Jackson:

- https://www.instagram.com/lashawn_peterson_realtor/

- https://www.instagram.com/teampetersonjackson/

- https://www.facebook.com/lashawnf

- https://www.tiktok.com/@tuts138

Towanna Peterson-Jackson:

- https://www.instagram.com/towannapetersonjackson/

- https://www.facebook.com/towannaj

- https://www.tiktok.com/@teampetersonjackson

Real Estate Team OS:

- https://www.realestateteamos.com

- https://linktr.ee/realestateteamos

- https://www.instagram.com/realestateteamos/