Liquid Death is an irreverent brand that contradicts almost every convention of marketing. It’s simply drinking water, but packaged differently and marketed uniquely with the tagline “Murder Your Thirst.”

Liquid Death is an irreverent brand that contradicts almost every convention of marketing. It’s simply drinking water, but packaged differently and marketed uniquely with the tagline “Murder Your Thirst.”

Liquid Death is an irreverent brand that contradicts almost every convention of marketing. It’s simply drinking water, but packaged differently and marketed uniquely with the tagline “Murder Your Thirst.”&nbsp;

Liquid Death: the water brand that thinks like a beer

How this iconic brand is increasingly building an audience amongst those frustrated with bite-sized media.

How this iconic brand is increasingly building an audience amongst those frustrated with bite-sized media.

The New Yorker brand campaign with Brendon Volpe and Ben Yabsley of CNX

The story behind Samsung's challenge of the iPhone with "The next big thing is already here" campaign.

The story behind Samsung's challenge of the iPhone with "The next big thing is already here" campaign.

Samsung v.s. iPhone from the book Samsung Rising by Geoffrey Cain

Learn the geographic insight Tourism New Zealand used to create its “Good Morning World” campaign.

Learn the geographic insight Tourism New Zealand used to create its “Good Morning World” campaign.

New Zealand Tourism with Rory Gallery of the Special Group

Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”

Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”

Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny

One of 2020's Cream Award winners, Niamh Paul tells us how Brixton Finishing School wants to disrupt the way agencies recruit.

One of 2020's Cream Award winners, Niamh Paul tells us how Brixton Finishing School wants to disrupt the way agencies recruit.

One of 2020's Cream Award winners, Niamh Paul tells us how Brixton Finishing School wants to disrupt the way agencies recruit.&nbsp;

Brixton Finishing School graduate, Niamh Paul

Learn how Durex is challenging pandemic culture by asking if we really want to go back to normal.

Learn how Durex is challenging pandemic culture by asking if we really want to go back to normal.

Durex Condoms with Chantelle Begley of Havas, London

How the brand reconnected with street culture through a series of three themes.

How the brand reconnected with street culture through a series of three themes.

Adidas "Originals" with Mark Aronson of Johannes Leonardo, NY

Gareth Kay, Founding Partner of Chapter SF, suggests we find better problems to solve.

Nike with Andy Lindblade, Head of Strategy at Wieden + Kennedy, Portland

Planners out of work may find Brand Federation to be a useful source for projects. It's a new group trying to match projects to talent. Hope they're helpful.

Planners out of work may find Brand Federation to be a useful source for projects. It's a new group trying to match projects to talent. Hope they're helpful.

Planners out of work may find Brand Federation to be a useful source for projects. It's a new group trying to match projects to talent. Hope they're helpful.&nbsp;

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