Rick Rubin's been going viral for saying "the audience should come last" when artists are creating. Easier said than done BUT he's got a crazy track record so it's definitely worth thinking about.

In this OMT Show, we break down what Rick really meant, debate whether 1st week album sales matter anymore, and discuss baseball's latest INSANE $700 million contract. 

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Lil Man J is one of the most controversial rappers in the game right now. People either love him or love to hate him. The internet went crazy over his "white Lil Baby" comparison and most people thought he'd vanish as quick as he appeared. WRONG.

This kid is the definition of perseverance and has since gone viral more times than you can count. He's got hundreds of millions of views / streams and has built a fanbase that goes to war for him daily in his comments section. 

In this episode, Lil Man J shares secrets to going viral, cheat codes to coming up with content ideas to promote music, a cringy DM he sent to Polo G, and much more! 

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We posted a clip asking "Why do artists HATE making content?". The comments section was an absolute war zone. 

In this OMT Show, we respond to some of the comments, give our takes on whether engineers deserve royalty splits, and reminisce on Ludacris' 50yrs of Hip-Hop halftime performance at the Atlanta Falcons game.  

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Dina Marto is the true definition of an entrepreneur. After being handpicked by the legendary LA Reid and working under superstar A&R Shakir Stewart, she took a leap of faith and launched Atlanta's most exclusive recording studio. Currently, she is part of T.I.'s management team and co-founder of C&D Agency. 

In this episode, we discuss her 10 tips for every music entrepreneur, a funny Pierre Bourne story from him interning at her studio, what she thinks "rizz" means, and much more!

WATCH this episode on YouTube: 
https://youtu.be/ZD2SfuPwmsA

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An overwhelming amount of music gets released every day. Every artist is fighting for precious attention of the listener and trying to win them over. 

On this OMT Show, we discuss examples of how to stand out + create superfans, argue about who had the best NPR Tiny Desk concert, & appreciate our supporters doing the Lord's work by commenting "FIRST" on our videos.

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No Labels Necessary is the podcast brainchild of Brandman Sean and Jacorey. These two are music marketing and branding experts with a strong track record of helping artists see REAL results. 

In today's episode, we talk about countless tips for artists to find fans & grow streams, where most artist brands miss the mark, different ways to make a "TikTok song", how to brand SpongeBob as the next hot rapper, and much more!

WATCH this episode on YouTube: 
https://youtu.be/Tomz3P1E33U

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Spotify recently announced BIG changes to the way they will pay out artists. Hint: they're not paying out MORE than they used to... 

On this week's OMT Show, we discuss the Spotify payout changes, Andre 3k's controversial new album, and regulations around Christmas decorations. 

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Kawan "KP" Prather has a resume longer than a CVS receipt. He's a superstar A&R executive, Grammy-winning songwriter, multi-platinum producer, record label founder, manager, DJ, and currently head of music at Pharrell's "i am OTHER". 

Having worked with legendary acts like Outkast, Usher, Pink, John Legend, TI, Beyonce, Pharrell and most recently EarthGang, KP has crushed it for over 30yrs in the music industry. 

On this episode, he shares his evolution as an A&R / music executive, untold Beyonce and Usher stories, the brutal truth about hit songs, and much more!

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J.R. McKee is a Grammy-winning music executive, entrepreneur, and author. His #1 selling book "10 Artist Commandments" draws from his 19yrs of experience (+160 million records sold) to teach artists how to win in any era of music. 

In this episode, he shares a few timeless principles from the book, the story behind Muni Long's "Hrs and Hrs" Grammy win, why record labels should sign content creators, and much more!

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Taylor Swift's impact on music is undeniable. She's shattered nearly every record imaginable and now is the main culprit behind a big shift in record contract standards. 

On this week's OMT Show, we discuss how Taylor Swift re-recording her masters is changing artist contracts, J. Cole's bar on Drake's "First Person Shooter" about the top 3 rappers, and Blink 182 using our namesake.

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