It’s a lighter week for travel headlines, so we’re diving into one of the most impactful pieces of research in the industry — the State of Travel 2025 from Skift Research.

This annual report is packed with 300+ slides of data, trends, and forecasts that reveal where the industry is headed.

Each of us brings one or two of our favorite slides to the table and unpacks why it matters. From the shift toward experience-driven travel to how consumers are allocating their travel budgets, we explore the themes that stand out and what they mean for operators, brands, and travelers right now.

If you want to follow along, the State of Travel 2025 report is free to download. We highly recommend reading it for yourself and bringing it into your next team strategy meeting.

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