In this episode, I emphasize the importance of identifying and leveraging the unique aspect that sets an individual or business apart. I am encouraging you to understand why people are choosing you over others and to integrate that distinctive quality into your marketing strategy.
I will also share with you the common pitfall of abandoning what made one successful in pursuit of rapid growth, which may lead to losing the unique selling proposition. I always advocate for personalization in business models, urging entrepreneurs to define their buyer type based on their unique offerings.

Know more about Luminate, and how it is centred around discovering one's unique edge and translating it into various aspects of the business. I will share the significance of continual self-awareness, client feedback, and confidence in one's strengths to navigate the dynamic business landscape and resist distraction from trends. 

Join me on Luminate, and know more about the opportunity to anchor into your unique strengths and confidently sell your offers.

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Interested in being coached by me in 2024?. Check out if its for you.