One week on from the verdict in Nikita Hand’s civil rape case against Conor McGregor, the MMA fighter’s career is in freefall. Since last Friday, products associated with McGregor, including Proper No. Twelve whiskey, have been removed from shelves, murals have been whitewashed over and marches have taken place in solidarity with victim Ms Hand. What next for the MMA star who once had it all?

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