Guest: Jennifer Gressman, the CEO of Site Impact, a company that specializes in multichannel direct marketing services. Their clients range from Fortune 500 corporations to locally owned and operated small businesses.

Overview: No CEO is ever just handed the top job at a BIG business. Founders put all of their time, effort, and resources on the line. Successful hired guns spend years earning their reputations as fixers. And ambitious leaders who pursue a path to promotion have to set clear targets that build win-by-win towards that dream job.

On today's show, Jennifer Gressman talks about how she purposefully navigated her transition from Vice President of Operations to become Site Impact's first female CEO.