Can we trust the wisdom of the crowd on online review platforms? Evan Davis and guests discuss how businesses can harness this knowledge to their advantage and how they can deal with bad reviews. And how do the platforms that consumers look to for assurance ensure that we're reading the truth? Plus stories of chip shops, splashing in puddles and the mysterious "review farms"...
Guests:
Anoop Joshi, VP Legal and Platform Integrity, Trustpilot
Melissa Norton, Commercial Director, Muddy Puddles
Professor Adrian Palmer, Head of Marketing and Reputation, Henley Business SchoolProducer: Julie Ball
Editor Hugh Levinson
Sound: Neil Churchill
Production coordinators: Siobhan Reed and Helena Warwick-Cross

Can we trust the wisdom of the crowd on online review platforms? Evan Davis and guests discuss how businesses can harness this knowledge to their advantage and how they can deal with bad reviews. And how do the platforms that consumers look to for assurance ensure that we're reading the truth? Plus stories of chip shops, splashing in puddles and the mysterious "review farms"... Guests: Anoop Joshi, VP Legal and Platform Integrity, Trustpilot Melissa Norton, Commercial Director, Muddy Puddles Professor Adrian Palmer, Head of Marketing and Reputation, Henley Business School Producer: Julie Ball Editor Hugh Levinson Sound: Neil Churchill Production coordinators: Siobhan Reed and Helena Warwick-Cross

Online Reviews

The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product.And our guests will share their stories of success and failure along the way.  Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4. You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers.The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers. You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at bottomline@bbc.co.uk.The Bottom Line is produced in partnership with The Open University and is an EcoAudio certified production.

Society & Culture

Business

Personal Journals

The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4. You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers. The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers. You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at bottomline@bbc.co.uk. The Bottom Line is produced in partnership with The Open University and is an EcoAudio certified production.

The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge.&nbsp;They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product.And our guests will share their stories of success and failure along the way. &nbsp;Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4.&nbsp;You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers.The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers.&nbsp;You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at bottomline@bbc.co.uk.The Bottom Line is produced in partnership with The Open University and is an EcoAudio certified production.

Share Online Reviews

Sign up to save your podcasts

Online Reviews

Online Reviews

More shows like The Bottom Line

In Our Time

The Documentary Podcast

Wake Up to Money

Global News Podcast

Profile

6 Minute English

Learning English Conversations

Money Box

The Week in Westminster

More or Less: Behind the Stats

The Infinite Monkey Cage

Newshour

Curious Cases

The Briefing Room

Political Thinking with Nick Robinson

Newscast

Americast

You're Dead to Me

The Rest Is Politics

The Rest Is Politics: Leading

The Rest Is Money

When It Hits the Fan

Political Currency

Radical with Amol Rajan