Study the client acquisition process relentlessly.

✅ Hire people for Aptitude, Attitude, and Appetite. Hire people who think on their own, not people who need to be TOLD what to do.

✅ People committed to a schedule are less likely to make mistakes while reactionary people are more likely to make mistakes.

✅ Organic email vs mass scripted email moves the consumers thoughts.

✅ Recruiting gives you safety from profit margins dropping

✅ Don't Overtrain your agents. Feedback, Attendance, and Engagement is the measuring stick.

✅ Your onboarding process builds a foundation for growth and learning which makes sales results predictable.