Transitioning from lead gen to demand gen involves understanding current state, obtaining leadership buy-in, and segmenting changes into manageable phases.

A deeper focus on demand creation, in addition to demand capture and conversion, helps companies sustainably grow their market share over time.

Leadership alignment and clear communication, bolstered by data-backed business cases, are essential for successful change management.

Emphasizing customer experience as a marketing strategy can significantly enhance word-of-mouth referrals and overall brand reputation.

Demand creation strategies should focus on solving real customer problems and delivering unique value propositions through the right digital channels.