[00:00 - 03:56] Understanding the Algorithm and Audience Engagement

[03:56 - 07:52] Return on Ad Spend and the Importance of Creativity in Ads

[07:52 - 11:27] Discussing the Effectiveness of Different Ad Formats

[11:27 - 22:58] Understanding the Structure of Effective YouTube Ads

Quotes:

"You have to make people skip your ad, which is a bit counterintuitive, but you don't want everyone to watch your YouTube ads." - Christian Hoppe

"YouTube is the second largest search engine... combined with Google, anyone who searches for your brand, your competitors can run YouTube ads on them." - Christian Hoppe

"You just have to make them watch a bit more then." - Christian Hoppe

Connect with Christian Hoppe!

LinkedIn: https://www.linkedin.com/in/christianmhoppe/?originalSubdomain=at

Website: https://www.forwrd.agency

Let's get connected!

You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure!

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