Sick of the sight of me? Try my weekly podcast! Understanding your marketplace is not only useful. If your business is going to survive and thrive it can be seen as vital! But I fear that salons are either neglecting competitor analysis altogether or keeping a very narrow view of what their competition is. In this video, I take you through a simple method of analysing the competitive environment that surrounds you. Then we'll look at some of the less obvious competitors who are also vying for your profits margins.