If only there was a directory where we can find out concise information about CPG and also a directory of agencies for brands to find. Well, there is! Listen in as Phillip and Brian discuss the CPG world with Andrea Popova and also find out what some of their favorite product placements in films are and why the future of feature is different.

McCallister Money

• CPGD is a wealth of information for leaders in the CPG world and a great resource for connections and was a huge lucky moment for Andrea
• TikTok is just not the same as it was in the beginning of its reign, and it’s a lot harder to go viral there now
• There are some really interesting product placements in films that actually lead to the product being more like a side-character, and there are some brilliant examples
• Back when Phillip was 14, the Tampa Bay Times wrote an article about a specific product placement that actually made a lasting impression on him that still impacts him today
• “The whole premise behind celebrity back brands and how this is becoming more of a thing is because now the power has shifted towards the brand actually needing the financial support of the celebrities to grow.” - Andrea
• Why have some celebrities starting brands gotten backlash and others have been accepted?
• If Brian ever gets famous, look for his sweater brand
• There's some regionality and the awareness of the allure of such a thing based on where you happen to be and the feasibility to get it that can effect the way product placement in a film makes an impact
• When you populate the world of a film or show with consumer brands that are vestiges of certain eras, it gives it some authenticity, so how can that translate to now with the explosion of DTC brands and what does the future of features look like for them?

Associated Links:

• Learn more about Andrea Popova and Consumer Packaged Good Directory (CPGD).
• Episode 3 of Visions: Romanticism
• Get ready for Archetypes, our soon-to-be-published 240-page journal! Check it out at ArchetypesJournal.com
• Subscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!
• Download VISIONS 2022 NOW!
• Listen to our other episodes of Future Commerce

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