What if your podcast could be more than just content, and actually become your best sales and marketing engine?

In this live episode from CultureCon® 2025, Nikki and Eric share their secret playbook for turning podcasts into powerful business growth tools.

From claiming your niche and attracting the right guests, to creating inbound momentum and unlocking sponsorship opportunities, they reveal how podcasting, done with intention, can drive brand awareness, new relationships, and even revenue.

Whether you’re podcast-curious or looking to maximize your current show, this conversation proves that podcasting isn’t just about downloads… it’s about results. 🚀

 

Additional Resources:

Join the PFN Community

Subscribe to PFN’s YouTube Channel!

Connect with Eric on LinkedIn

Connect with Nikki on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

 

Key Takeaways:

• Define your niche first. Clarity on your ICP drives podcast success.
• Podcasting fuels business development. Guests become authentic connections.
• Lead with value. Invitations beat cold outreach every time.
• Make CTAs meaningful. High-value offers spark inbound engagement.
• Monetize strategically. Sponsorships can turn podcasts into revenue streams.