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The largest expense of most nonprofits is also its greatest asset - people. The human capital cost behind events, campaigns, and even newsletters are large but often overlooked. Ironically, when it comes to building sustainable funding for a cause, it should come as no surprise then that the greatest asset for most nonprofits is the individual giver. No, not the corporate sponsors or the foundation, and definitely not the annual gala or golf outing. When it comes down to the best return on investment of time, energy, and even funds, an individual relationship with a top donor ranks higher than every other channel according to Stephen King, the founder of GrowthForce. Listen to the full interview to learn more about Stephen's experience and advice!

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