I know from personal experience that discouragement is one of the biggest challenges business owners face. It’s also very dangerous because, if we aren’t careful, our discouragement can fester, grow and, ultimately, harm or even RUIN our businesses.

That’s because we often stop taking action when we feel discouraged. Not only will prolonged inaction kill our progress, but it also makes us feel more and more hopeless – and once hope is gone, it’s just too easy to quit altogether. It’s a slippery slope.

But there’s good news: You CAN overcome this all-too-common feeling, and today I’m showing you how. You’ll walk away from this episode with a better understanding of how discouragement can impact you and your actions, and you’ll learn easy-to-implement strategies for navigating discouraging situations and experiences.

Along with helping you feel more prepared to combat discouragement the next time it pops up, I hope this episode gives you the boost of encouragement you need if you’re going through a tough time. Keep showing up, and remember – as long as you don’t quit, your success is inevitable. You’ve got this!

In this episode, I cover:

Why I believe discouragement is one the most dangerous things business owners encounter [4:00]

How discouragement leads to self-sabotage, all-or-nothing thinking and other behaviors that keep us from getting what we want [7:40]

The ways I’ve seen my clients’ discouragement lead to catastrophizing [9:55]

Making everything our fault when we feel discouraged [11:55]

The habit of avoidance and how it relates to feelings of discouragement [13:25]

Why your response to discouragement can make or break your business [14:30]

The importance of not numbing out and actually feeling and facing your feelings – including discouragement [18:50]

The power of asking yourself what *IS* and what is *NOT* objectively true [20:30]

What can happen when you challenge your negative beliefs and turn your focus to empowerment [22:15]

“Trying on” positive thoughts rather than forcing positivity and optimism [24:20]

Doing the work – even if it doesn’t feel easy or rewarding in the moment [26:00]

The reality that whatever you’re discouraged about likely does NOT have the power to end your business or prevent you from succeeding [28:35]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com