The Audible-Ready Sales Podcast

Overcoming Discovery Resistance With Stories


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Clients are often reluctant to open up to reps, but our special guest Rob Stenberg explains how you can use storytelling to break through that barrier. He discusses:
  • Why storytelling is so effective.
  • When in your sales process to incorporate stories.
  • How to practice and prepare stories that resonate
  • How to use stories to encourage your customer to “stay in discovery”

Here are some additional resources:
  • Storytelling in the Sales Process | Ascender Course
    • https://bit.ly/3nfL4CN
  • Discovery Process | Ascender Course
    • https://bit.ly/4229Bdt
  • Five Ways Stories Can Help You Create Urgency in the Sales Process | Ascender Article
    • https://bit.ly/42dlI7e
  • Sharing Stories in Your Sales Process | Podcast
    • https://bit.ly/42flEnj


Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights to help you level up in your sales career.


Check out the platform here: https://my.ascender.co/Ascender/

Subscribe here: https://my.ascender.co/Ascender/PlanComparison


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