The Floral CEO

Overcoming Rejection as a Florist


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Rejection hurts—we all know it. Whether it’s losing a wedding client to another florist, getting ghosted after pouring hours into a proposal, or even receiving a harsh review, rejection can feel like a personal attack. But here’s the truth: rejection is not the end—it’s simply redirection.

In this minisode of the Floral CEO Podcast, I share how to reframe rejection so it no longer defines your self-worth or stalls your momentum. With over 1,700 weddings under my belt, I’ve faced more “no’s” than I can count—and each one helped refine my business and strengthen my resilience.

You’ll learn how to:
✨ Normalize rejection as a natural part of growth.
✨ Separate yourself from the outcome.
✨ Turn rejection into redirection and hidden feedback.
✨ Build resilience like a muscle—recover quickly and get back to showing up.
✨ Anchor rejection back to your WHY so you can keep moving forward with confidence.

Rejection isn’t proof that you’re failing—it’s proof that you’re showing up. Every “no” gets you closer to the right “yes.” 💪

🎧 Tune in now and let’s turn rejection into fuel for your growth.

👉 Want more support and strategies to build a profitable, aligned floral business? Join us inside the Floral CEO Mastermind: floralceo.com/mastermind

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The Floral CEOBy Jeni Becht

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