One of the hardest part of running a dog daycare business is dealing with the many facets of having employees. It's difficult to get good people, train them properly, create an environment that they will enjoy and to help them work together as a team. By far, staffing issues are the number one pain point in this industry year after year. 

Today you're going to get some great insight on how you can better your understanding and your management of your staff. Scott Greenberg joins us and shares his personal tips on how you can keep you and your staff happy together.

One of the most in demand services in pet businesses right now is training. And one of the biggest opportunities for revenue growth for pet businesses is with day training and board & train programs. These are not only be a great value add for your clients, but they can be a big profit center for your business. 

The problem is how can you effectively structure those programs so that they are useful and appealing to the client, while still being manageable for you and your staff? 

Today's guest has been running all kinds of training programs for years and is here to show you just how she makes it work. 

Your website is one of the most important business assets you have. It can either draw people in and help them to become customers or it can turn people away, never to return. Think of your website as your digital storefront - it's the first impression people get of your business online so you want it to be good. 

In order to take really good care of people and move them toward a buying decision, your website needs to have certain things. In this episode I'll share what I think is critical to have on your website to help your business succeed. 

A lot has happened in the dog industry over the past 12 months. There were ups and downs, and sometimes all you could do as owners is hold on tight. With the new year upon us, it's a great time to look back at what happened in 2022 and then prepare to move forward. 

Today we'll discuss the current state of things and I'll make some prediction for 2023, as well as give you some tips so that you can make this coming year your best one ever. 

Online video consumption has been going up every year and even though it's such a powerful tool to grow your dog business, few companies are taking advantage of it. 

Today we'll talk about why you should be utilizing video in your marketing, what kinds of videos you should be making, where to put them and how to get it all done. 

You've heard it before: "failing to plan is planning to fail." That's true for much about your business but especially when it comes to your marketing. In order to set yourself up for success you need to have a vision of what you want to accomplish, as well as a specific timeline of implementation. 

In this episode we'll discuss how to create a marketing calendar for the next 12 months so that you are less stressed, while greatly increasing the power of all of your marketing efforts. 

If you're looking to really supercharge your marketing efforts, paid advertising can help you reach more people and get more customers. Hands down, the best bang for your buck is using digital ads on the two big platforms: Google and Facebook. They are both powerful but very different, so which one is better? 

Today we'll discuss the pros and cons of both so you can better understand how, when and if you should use them. 

What do you do when you haven't seen a regular customer in a while? Do we just assume that they no longer need you or that they founds someplace else to go? 

No way. They might not be lost forever - they just might need a little help finding their way back. And that's where your lost customer marketing campaign will help you bring those people back into your business. 

In every market there are low end service offering and their are high end businesses. There is an audience for every kind of business so it's up to you to decide what kind you want to create, the kind of service you want to provide and how you want to serve. 

In this episode I discuss why you should provide a high quality of service that will bring you better customers and less headaches. 

Staffing continues to be one the biggest issue in the dog daycare industry. Everyone seems to be focused on where to find good people, how to interview and the quality of the candidate pool. All that's important but also meaningless if you're not taking good care of people and have the right environment for them once they are hired. 

We just completed the first of a series of Staffing Masterclasses designed to help you improve your staffing issues and the very first topic was company culture. It was such an amazing class with so much good, business changing, info that I wanted to bring you some of the highlights so you can improve your own company culture, enabling you to attract and keep your staff.