OWN YOUR BRAND

“If you have a business, the key metrics that you need to be paying attention to are your Return on Investments.” Today, Bijal (@bijal.launch) discusses the impact of branding on your ROI, using specific examples of the platforms you can use to attract clients and how to track the data to know where you’re investing your time. She also added how branding creates more inbound traffic than direct response marketing.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(2:13) The branding piece as it relates to customer lifetime value.

 (5:57) How do you get your client: Tracking customer lifetime value to observe how it adds to top-line revenue and affects bottom-line profit margin. 

(8:44) Brands that become billionaires during a recession. 

(13:33) Why does branding strategy make a difference in marketing?

 (15:44) The biggest market difference between an e-commerce brand that grows exponentially and one that doesn’t is branding. 

(17:33) Why being motivational is a bad idea and doesn’t convert.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

“What’s your story, and how and when does it make sense to share it as part of your brand so you can get more connected with your audience?” Today, Bijal (@bijal.launch) talks about why your story matters and why it matters to your brand in 2023. She also discusses how stories psychologically and subconsciously impact your audience in a way no one has ever talked about. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:29) Why personalized stories will continue to differentiate you and help you feel more connected with your audience in 2023. 

(2:52) How to better use your brand messaging. 

(4:21) The biggest mistake people make when it comes to personal branding. 

(5:36) The problem with telling the same story over and over again. 

(6:34) Where do people make the most common mistake. 

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | Facebook | Instagram

“When you just feel like really scattered with your message and you think you’re losing steam and focus on what your overall brand is supposed to be.” Today, Bijal (@bijal.launch) shares one of the biggest pain points that most entrepreneurs have. Listen as she explains why you’re not hitting your ideal client profiles and what should be your next steps in pivoting your business to the next level. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:17) Why a strong set of brand guidelines is important in terms of your brand’s consistency

(1:56) How does brand inconsistency affect the way your prospects look at your brand?

(3:28) Do you have a strong set of brand guidelines?

(4:22) How can you effectively use the brand guideline tailored to your brand?

(5:26) My visuals are one of my biggest pain points

(7:36) How your brand messaging develops trust and increases your sales

(8:58) 73% of consumers need trust before they're going to buy your product

(9:24) How you say something versus what you say

(10:12) Which part of your Brand’s tone of voice resonates most with your ideal clients

(12:04) Knowing what tone of voice resonates with your ideal clients and how to make it consistent

(15:47) How does your tone of voice connect with your ideal client avatar?

(17:46) My experience in a mastermind event 

(19:27) If he was hoping to pull me to the next level, embarrassing me was not the way to do it

(20:32) Recap on the three ways to have brand consistency for your business

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

“Am I ready for a brand revamp?” Today, Bijal (@bijal.launch) discusses why it’s crucial to have a brand revamp when you start to feel a misalignment with how your brand looks, with your messaging, or with how your brand feels. She also highlights the effects of branding on your revenue and the importance of brand perception to easily attract your ideal clients. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:06) The importance of a brand revamp 

(1:31) You know you’re ready for a revamp when

(2:25) Brand consistency is one of the biggest pain points and the reason for a brand revamp

(2:53) Is your brand representing the current and future version of who you’re looking to attract?

(4:17) You’re established and know your avatar to see the misalignment

(6:00) Is your team excited about your brand?

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

How do you turn your small business into a world-class BRAND?

My name is Bijal Patel, and I’ve had 13 years of corporate experience working at big Fortune 500 companies I’m taking all of the juicy, first-hand experience and have brought it into my company, LAUNCH. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go ahead and own your brand!

New Episode Every Tuesday!

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram