“When you just feel like really scattered with your message and you think you’re losing steam and focus on what your overall brand is supposed to be.” Today, Bijal (@bijal.launch) shares one of the biggest pain points that most entrepreneurs have. Listen as she explains why you’re not hitting your ideal client profiles and what should be your next steps in pivoting your business to the next level.
Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!
Timestamps
(1:17) Why a strong set of brand guidelines is important in terms of your brand’s consistency
(1:56) How does brand inconsistency affect the way your prospects look at your brand?
(3:28) Do you have a strong set of brand guidelines?
(4:22) How can you effectively use the brand guideline tailored to your brand?
(5:26) My visuals are one of my biggest pain points
(7:36) How your brand messaging develops trust and increases your sales
(8:58) 73% of consumers need trust before they're going to buy your product
(9:24) How you say something versus what you say
(10:12) Which part of your Brand’s tone of voice resonates most with your ideal clients
(12:04) Knowing what tone of voice resonates with your ideal clients and how to make it consistent
(15:47) How does your tone of voice connect with your ideal client avatar?
(17:46) My experience in a mastermind event
(19:27) If he was hoping to pull me to the next level, embarrassing me was not the way to do it
(20:32) Recap on the three ways to have brand consistency for your business
Would you rather watch this on YouTube? Watch it here.
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LAUNCH | YouTube | Facebook | Instagram
