OWN YOUR BRAND

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level. 

This week's Own Your Brand podcast episode features Dr. Stephanie Wigner!

Dr. Stephanie embodies the spirit of a multi-passionate entrepreneur, investor, and mentor. Alongside her professional pursuits, she is equally dedicated to her roles as a loving wife and devoted mother. 

With a keen eye for business opportunities and a relentless drive for success, she has scaled two brick-and-mortar chiropractic clinics to over $1M in revenue in less than 7 years. 

Dr. Stephanie now coaches and trains other chiropractors and wellness experts on how to implement her methods so they can achieve the same level of success. Dr. Stephanie's passion for mentoring shines through as she supports and empowers others on their own journeys to building legacies without sacrificing time with their families. 

She’s also the host of the celebrated podcast, The Wealthy Practitioner, a program featuring curated interviews with other entrepreneurs and providing actionable advice to practitioners building a 7 figure business.

Let’s dive right in and learn Dr. Stephanie's secret to being one of the top 1% when it comes to empowering men and women in different industries to build wealth and massive growth for their businesses.

Follow Stephanie on Instagram and sign up for her event on April 19th & 20th, 2024 in Nashville!!

“There are so many ways to use your time in a more leveraged smarter fashion that creates a lot more content and gets your voice and name in expertise out into the world.“ Today, Bijal (@bijal.launch) tackles one of the most critical pain points of most entrepreneurs about lead magnets as to why they go unconsumed and directly on the back burner, listen to to this podcast and learn how you can make an enticing lead magnet that will get your audience to opt-in to your services and crave to be in your sales call.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(2:36) Create the lead magnet that people want.

(3:08) The sooner you can get it done, the sooner you can make them opt in.

(3:29) The third thing is if you don't promote your lead magnet you won’t get results.

(4:11) Your lead magnet doesn’t work because it’s overdone.

(5:18) The lead magnet is a starting point in the sales conversion journey. 

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

“The best way to learn how to think better is to get around people who think better than you do and literally ask them, ‘Hey, so how would you think about this kind of scenario?’ “ Today, Bijal (@bijal.launch) will explain and share a very valuable insight about the mindset of a successful entrepreneur and the process of how choosing the right people can help you cultivate it and bring out the best in you and your business. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(00:37) Within this podcast you're going to learn about branding, vision, identity, mindset, and how to scale your business to the next level.

(02:15) 50 or 60% of her advice was good and correct. 

(04:23) The sign of an excellent mentor or a coach.

(06:53) If you have lowered expectations and you plan for 20% of it to not go the way that you expected to, you're going to be so much better off mindset-wise because you're not regressing.

(08:48) A mentor who you don't pay is just doing a free service for you. 

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

“Does it actually move forward? Does it actually make people feel excited and generate a feeling within them? So when you think about a name, it's going to generate an idea, a feeling, an emotion.“ Today, Bijal (@bijal.launch) will delve further into the topic of renaming your brand and the important factors to consider in creating a name that evokes interest, elicit positive feelings, and emotional connections that will lead your audience not just to be your leads but to be superfans.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(02:26) The process of naming the company and its adaptability as the business evolves.

(05:34) Why businesses should reassess their brand names to ensure alignment and relevance.

(07:45) An example of Twitter's renaming to X, has the potential to create brand power and generate attention.

(9:32) Common mistakes of most business owners when renaming the brand that cost them hundreds of dollars.

(12:31) A model framework that you can follow and do to make a strong brand name.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

“So a lot of the gurus like Hormozi, Ed Mylett, GaryVee, they have normal people confused, like Hey, should I be omnipresent? You can't be omnipresent yet, because we don't have you singularly present. That’s a recipe for failure.“ Today, Bijal (@bijal.launch) will focus on giving valuable tips to entrepreneurs and business owners who have just started on social media, to develop and own their personal brand. Bijal provides practical advice on selecting which social media platform you should focus on to consistently post and gradually evolve your online presence to leverage it in scaling your business.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(2:00) Emphasize owning a brand, and the impact of social media presence.

(4:00) Focus on one platform, post daily, and explore formats.

(6:00) Consistent daily posting, overcoming setbacks, and finding personal cadence.

(8:00) Anticipate challenges, resume posting, and manage social connections strategically.

(10:00) Be a value creator, share stories, and predict success.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

“The intersection of what your personal brand and your business brand is, that is why people actually end up buying your services.“ Today, Bijal (@bijal.launch) will talk about how your personal brand and business brand align into what you can call hybrid branding. Listen as she drops some gold nuggets on how you can use your personal brand to take your business to the next level! 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(01:10) Importance of Personal vs. Business Brand

(05:52) Creating a Personal Brand

(09:12) Example of Personal and Business Branding

(11:53) Importance of Brand Associations and Visuals

(16:05) Your Brand is a Sellable Asset

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

“When you are being paid to speak, how do you speak, how do you do different presentations, and how do you become a public speaker that gets paid?“ Today, Bijal (@bijal.launch) will talk about how you can make an impact as a new speaker and uplevel your career to a credible paid speaker that people book for their events. Listen as Bijal drops the most important lessons she learned over the years from having one speaking gig to having 10 a year!

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(0:56) Picture auditioning for a Broadway show and drawing parallels to speaking engagements, stressing the crucial nature of auditioning for keynote roles.

(3:10) The "10x route" in growth, investing in coaching programs, and the value of expediting progress.

(5:01) The importance of gaining experience, especially when starting out.

(7:58) Impact of personal branding on ticket sales. Examine changes in dynamics when dealing with event coordinators and established speakers.

(14:24) Stress the importance of speaker materials, the dual role of speakers, and practical preparation tips. Including a posture tip from Garrett Gunderson and encouraging social media engagement and reviews.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

“I want you to take a look at three aspirational, big-time competitors that are in your space.“ Today, Bijal (@bijal.launch) will talk about the most important skills that you must have to increase your sales consistently and guide you in creating a highly profitable brand. The recession and inflation period are getting crazier. More and more brands are tanking and businesses are closing, so we’d like you to know the best and proven solutions for your brand to grow and scale in 2024. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(3:45) The importance of taking a stance and fighting against something to create a highly converting brand.

(9:05) Reflections on self-limiting beliefs and the importance of personal branding in 2024.

(13:22) The gap between motivation and action in the entrepreneurial space, where many successful individuals cannot connect with their audience.

(18:26)  Helping clients outsource virtual admins (VAs) and creating a product to monetize the process.

(23:07) Reusing content from the event, including filming it and selling the replay, to convert it into more opportunities for your brand.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

“There's two reasons that people end up buying things, they buy them because they are new, and they buy them because they are different.” Today, Bijal (@bijal.launch) will share some of her trade secrets and how to create a product/offer that is fresh and will leave a lasting impression on the minds of your buying clients. Bijal talks about how you can create your own IP and the best creative practices on how you can think through the unique processes of immortalizing a solution that will be of help to your audience and ideal client avatars. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(2:07) What are your unique methods and frameworks?

(4:26) Perception of your brand in the marketplace and how it affects your IP.

(6:12) Naming your unique IP.

(8:52) Creating and marketing your IP to prospects and clients. 

(10:39) The trifecta of branding and how it works.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

“You have no idea where to go, you have no idea what to do. Everything you think about is blank.” Today, Bijal (@bijal.launch) will share some of her secrets in content creation. Bijal talks about the best strategies that she learned over the years as a known authority in content creation, ideation, and most importantly the blank page that everybody can’t seem to get over. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(2:11) Branding, vision, identity, and content creation strategy for businesses.

(6:44) How to get over writer's block and self-doubt in creating your content. 

(11:28) Standing out in a crowded industry.

(15:53) YouTube, Amazon, and asking the public for inspiration. 

(18:54) Biggest secret in creating content that hits. 

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram