“A strong culture is one that's devised by what you stand for, and also what you're not willing to tolerate.” Today, Bijal (@bijal.launch) defines how you can build a solid team culture and how you can make a difference by having the right team. Bijal shares her insights as a CEO and as a leader with a greater purpose of injecting wealth not only with business and her clients but also with the team she’s building. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:41) Challenges with team morale and retention, lead to quiet quitting and poor performance.

(5:47) Setting low standards for teams, as it can negatively impact the brand.

(7:43) Personal growth and team development for entrepreneurs.

(10:03) The importance of aligning a brand's culture and team with its target audience for growth.

(14:34)  The importance of both partners being 100% whole and committed to a relationship, whether personal or professional.

(16:37) Building a strong brand culture with a focus on emotional intelligence and self-awareness.

(19:38) Journey of self-discovery and leadership, emphasizing the importance of emotional intelligence, communication, and self-compassion in building a world-class team.

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“How should you position yourself in the marketplace? As we are embarking into 2024, you have to think about how is your brand, your offer, and your sales being positioned right now in the marketplace.” Today, Bijal (@bijal.launch) defines brand positioning and how you should stand out among your competitors. Bijal shares her unique perspective and expertise on how you can determine your main differentiator that can attract your ideal client and establish your undeniable authority in your industry.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:12) Your current positioning in the marketplace and how to own a stronghold within a specific industry.

(5:24) Understanding where your positioning is within your industry and the main differentiator between you and your competitors.

(7:53) Importance of understanding a brand's positioning to stand out in a crowded market and attract the right clients.

(9:09) Positioning examples and how brands can be positioned within a market segment based on their subcategories and associated brand names.

(11:46) Identify your target market by understanding your brand's positioning and the level of clients you attract.

(15:16) Positioning in business, and emphasizing the importance of understanding ideal clients and tailoring offers, programs, and sales calls to align with their needs and values.

(17:44) Positioning in sales, highlighting the need to understand the client's brand, offer, and messaging to provide value and close deals.

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“Most people, online especially, think Brand Strategy has to do with your logo, stupid mood board, and fake color psychology.” Today, Bijal (@bijal.launch) defines what a world-class brand is, and the best brand strategies that can differentiate you in the marketplace. She discusses what brand strategy is, and how you can tailor it according to your brand with actionable tactics that most people don’t talk about. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:43) Brand strategy and personal branding. 

(3:56) Defining a personal brand and standing out in the market. 

(7:37) Customized brand strategy and marketing. 

(9:29) Brand strategy and its importance in business growth. 

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“Most people online refer to the fact that riches are in the niches because it is easy.” Today, Bijal (@bijal.launch) explains a trend with businesses online targeting a specific market to make it easier for entrepreneurs to centralize their focus on their specific niche and industry. She also states a very interesting strategy about how enormous brands grow exponentially and how you can learn the process and get your business and brand to the next level. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:40) Targeting a specific industry for marketing success. 

(2:59) Target market and niche for a successful online business.

(5:41) Branding, culture, and growth for businesses. 

(7:54) Disrupting industries by solving target problems. 

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“How can I have the social media presence that you have where you are authentically who you are and you don’t care what people think?” Today, Bijal (@bijal.launch) emphasizes the lessons she learned from being in corporate to build her business and team. Listen as she discusses a very important perspective of building oneself to build a better business and brand. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at big Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:40) Work-life balance and motherhood after returning from maternity leave. 

(5:29) I was hiding behind an identity, that wasn't really me. 

(7:03) One of our core behaviors at my company launch is 1% growth, we believe in 1% growth daily.  

(9:17) You'll start to notice when you do pass people's level, there'll be certain people who don't like you anymore, and that's okay. 

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“Why is branding the future? I’ll explain this in a way you haven’t heard before.” Today, Bijal (@bijal.launch) shares her thoughts on direct response marketing and market sentiments during this point in time. She emphasizes her perception of the current state of the market and helps you strategize around producing content that’s perfectly tailored to your prospect’s pain points. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at big Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:04) Economic downturn's impact on marketing. 

(2:17) Adapting business messaging based on Maslow's Hierarchy of Needs. 

(3:49) The future of marketing and branding in the current climate. 

(5:15) Branding and personal storytelling in the digital age. 

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“Your brand is what people say about you when you leave the room.” Today, Bijal (@bijal.launch) defines the distinction between Brand Visual and Brand Voice, explaining how these factors complete and make your brand stronger. She also stresses the importance of what you put out to the world and how it affects your business’s success and the people that you’re connecting with.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at big Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:43) Brand voice and its importance in building a strong brand. 

(3:54) Missionary vs mercenary businesses and their impact. 

(6:54) Aligning business vision and mission with your target audience. 

(9:24) Brand voice and visuals for a successful business.

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“I am not reliably getting customers month over month.” Today, Bijal (@bijal.launch) shares her insights about why brands aren’t growing due to a lack of brand recognition, omnipresence without any audience, and lastly, inconsistency. Listen as she explains how to identify and address these factors to help businesses focus and effectively grow. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at big Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:33) Brand recognition and growth strategies for entrepreneurs. 

(3:48) Focusing on one channel for brand growth. 

(7:23) Podcasting, brand growth, and consistency. 

 (9:06) Social media growth strategies for businesses.

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“Some people get lost, confused, and copy other people’s brands.” Today, Bijal (@bijal.launch) shares the importance of branded photography to represent modern entrepreneurs and their brands. She discusses the importance of portraying yourself in your brand and the perception that goes along with who you are, what you’re offering, and what you should do to differentiate yourself from your competitors.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at big Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:07) Branded photo shoot dos and don'ts. 

(3:03) Dressing professionally for a photoshoot. 

(7:36) Photoshoot outfits for different occasions.

(8:42) Branded photoshoot tips for entrepreneurs. 

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“This is something that literally 99% of people face when they’re trying to build their personal brand or take their personal brand to the next level.” Today, Bijal (@bijal.launch) shares her experience of fear while posting her business online and how that affects so many people on social media, growing their personal brand. She also added some emphasis on how to conquer self-doubt, anxiety, and fear of judgment that most entrepreneurs face when going to their next level. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at big Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(2:16) The biggest feeder to self-doubt is worrying about what other people think.

(3:54) Self-doubt comes from nervousness, anxiety and fear of judgment of what other people think about you.

(5:19) Fear and courage are two sides of the same coin. To get through fear, you must pursue it with courage.

(6:56) How to get comfortable with haters.

Would you rather watch this on YouTube? Watch it here.

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