Being weird pays off. Jason Zook, the King of Weird Business Models, joins the show today to talk about all of the crazy businesses he’s started over the years and to celebrate his new book, Own Your Weird. Jason has sold his last name (twice) for a total of $100,000, created a business where he wore other people’s t-shirts for money, and sold his entire “future” to his audience. Jason and Matt explore how being weird in their businesses pays off and debate how to keep the weird stunts going without burning out. If you don’t already know Jason’s story of weirdness, this one’s worth the listen. Enjoy!

P.S. You can check out Jason and order his book at WanderingAimfully.com

P.P.S. Yes, Matt has a rap album. Enjoy: Moneylab.co/Rap