There's never been a better time to be a builder, and in HubSpot's ecosystem, we're seeing more and more partners who deliver solutions and list apps in our marketplace. Why? Daryl Michel—CEO at Cogent Connective—says its all about freedom of choice and the best way to solve a customer's challenges.

This episode is an energizing look at how to scale as a partner today, including:

Whether you're a builder, a CEO, or just looking to revisit the idea of building for HubSpot's marketplace, this conversation highlights the compounding impact of combining service excellence with scalable tech—and how AI is the great accelerator.

Multimodal interfaces. Real-time personalization. Data privacy. Content ownership. Responsible AI.

In this episode, Eve Sangenito of global consultancy Perficient offers a grounded, enterprise lens on the evolving demands of AI-powered customer experience—and what leaders (and the partners who support them) need to understand right now.

Eve and Sarah explore how generative AI is reshaping customer expectations, guiding tech investments, and redefining experience delivery at scale.

For anyone driving digital transformation, building AI strategy, or modernizing enterprise CX, this conversation is a timely look at what’s shifting—and what’s ahead.

Constraints breed innovation—and in LATAM, it’s become a competitive edge. In this episode of Owning the Outcome, we hear from Cecilia Hayafuji, who saw cracks in the system and built HAL into an elite HubSpot partner agency. From her early days navigating global tech giants to launching her own firm at 50, our guest has lived through every major shift in the industry—and is now leading the charge into AI-powered growth across Latin America.

Cecelia shares how constraints shaped strategy, why quality beats scale, and what makes LATAM one of the most fertile grounds for AI adoption today. If you're thinking about building in uncertain times, scaling with precision, or leading through change—this one's for you.

Helen Russell, HubSpot’s Chief People Officer, believes the age of AI is making work more human, not less. In this episode, she shares how HubSpot is approaching our culture in the AI-first era, digs into relational intelligence and the human + AI workforce, unpacks how vision, empathy, and integrity are reshaping leadership—and why outcomes, not adoption, should guide how we measure success in the AI era.

Fabian Valado, General Manager at BFJ, has done it all—sold at a loss just to get experience, taught clients how to buy, and scaled his agency into working with customers in the 500k—1M contact range by staying relentlessly focused on outcomes.

In this episode of Owning the Outcome, Fabian talks candidly about what it takes to grow from small partner to enterprise-ready seller. He gets into how to win over IT blockers in healthcare, why 50% of the job is customer service and teaching, and what he considers the bar for excellence as a HubSpot partner.

If you’re a partner looking to scale, navigate complex sales, or just want a front-row seat to how technical operators win in the age of AI—this one’s for you.

"You have to think of AI as not just tech. It's a strategic capability that all team should have and understand—especially CEOs." In this episode of Owning the Outcome, Jeff Pedowitz, founder and CEO of The Pedowitz Group, talks about what it takes to drive transformation for enterprise clients in the age of AI. With over a decade of experience helping large organizations modernize how they grow, Jeff shares how his team approaches AI, data quality, and strategy with clarity, pragmatism, and a consultant’s edge.

Jeff opens up about his leadership philosophy, the cultural values that drive his firm, and why he doubled down on HubSpot just as the platform made major strides into the enterprise space. He explains why many companies still hesitate to adopt AI—even as they acknowledge its importance—and outlines the essential first steps CEOs can take to bring AI into their business models.

Jasey Tielen built BONANA to do what most partners only talk about—drive real customer impact. In just two years, BONANA won HubSpot’s Customer-First Award in EMEA. How? By aligning people, process, and data, especially as AI transforms how we work.

In this episode, Sarah and Jasey get into:

What it means to be a “trusted advisor” in today’s ecosystem

How to build trust without custom code or flashy hacks

Why services firms are best positioned to lead the AI transition

For anyone navigating the complexity of upmarket growth, shifting expectations, or the messy middle of AI adoption—this conversation is a breath of fresh air.

What does it take to lead through a moment of massive transformation? In this episode, Yamini Rangan, CEO of HubSpot, sits down with Sarah to talk about the evolving role of partners in the age of AI. From the rise of agents to the power of relational intelligence, they explore how the most meaningful customer experiences are rooted in both human connection and technological possibility. It’s a conversation about leadership, innovation, and the magical moments where humans and AI meet.

You have questions, Sam Anderson—CEO of Origin 63—has answers. And now, so does Customer Agent. In this episode, Sarah and Sam talk trust, handoffs, and what it really takes to make AI work alongside humans. And, they get into all the details on how to use AI to unify unstructured data, activate knowledge bases, and build always-on assistants that support teams across the front office.

Daryn Smith, CEO of Huble, shares how his team became HubSpot’s 2024 Global Partner of the Year—not by verticalising, but by chasing complexity. From early SMB roots to winning multinationals, Daryn explains why global reach, process re-engineering, and strategic patience are the new currency of scale. He also unpacks their shift to value-based pricing and how AI is reshaping—not replacing—their services.