We have a fun episode for you today! Packaging strategist, Sharon Eucce of Packaging Chic, reveals how adding physical packaging to your digital or product business can elevate your client experience and brand reputation. Sharon highlights the four vital truths every business needs to know before investing in packaging, explains how to pick reliable partners, shares best practices for planning and systems, and uncovers the real ROI behind sending physical products. Packed with actionable tips and real-life examples, this episode guides you to transform “just a box” into a moment of delight for your clients—and a true asset for your brand.

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TIMESTAMPS:

0:00 – Introduction to Sharon Usy and the importance of packaging in building your brand’s client experience.

2:08 – Truth #1: Why physical packaging needs much longer lead times and new workflows compared to digital products.

6:03 – The big differences between digital service providers and packaging vendors—what to expect when working with each.

8:19 – How to choose the right packaging partners: crucial questions to ask and signs of a reliable vendor.

10:10 – Where to find top packaging partners, and how the right relationship supports your business growth.

13:03 – Truth #3: The chaos that happens without a packaging system—and how to create one that ensures consistency and delight.

16:06 – Truth #4: The full equation behind packaging ROI, including hidden costs and aligning your investment with your brand promise.

19:14 – How to scale your packaging approach as your business grows, and Sharon’s parting advice for making packaging work for you.