Paint Rest Repeat: Art Business & Artist Marketing with Ros Gervay

In this episode, we dive into the second of the three essential steps to grow your creative business: building your confidence in marketing your art. Marketing can feel overwhelming, but it is crucial for reaching your ideal audience and growing your business. We’ll cover practical action steps and mindset hacks to help you market your art with confidence.

If you missed episode 72, check it out to get the full introduction to the 3-step process, including essential mindset tips and tricks. And don’t forget to tune in to episode 74, where we covered step 1 of this process!

Remember to book your spot in Laura’s Art Retreat which is happening in Vietnam in 2025. You can use the discount code PRR200 for exclusive savings.

Key Topics:

• Why Marketing is Non-Negotiable [04:23]

Resources:

• Laura’s Art Retreat: PRR200 Discount Code https://laurajaneday.com/retreat

Episode Sponsors

• Laura Day https://www.laurajaneday.com | https://www.instagram.com/laurajaneday/

Contact Us:

• Stay updated with more tips and resources for growing your art business by signing up for our newsletters: Laura's Newsletter | Ros' Newsletter

Let Us Shout You Out:

• Leave us a review on Apple Podcasts and we’ll shout you out live! Here is how!

In this episode, Ros and Laura bring you an interview with Melbourne-based digital artist Josh Dykgraaf to explore his fascinating journey into the art world. Josh shares insights into his background as a commercial illustrator and how his work has evolved over the years.

We dive into a timely discussion on the impact of AI on the art world, exploring how AI is reshaping both the industry and the role of artists today. Josh shares his thoughts on the challenges and opportunities AI presents for the future of creativity.

Additionally, Josh discusses his environmentally conscious art and involvement in various art prizes. He reflects on the 2019 Australian bushfires and his efforts to raise awareness about koalas' risk of extinction through his work with Wise Australia. 

Tune in to hear about his experiences as a finalist in the GreenWay Art Prize in NSW (Sept 27th - Oct 13th) and the National Contemporary Art Prize in Canberra, as well as his upcoming participation in The Other Art Fair in Sydney in October 2024.

Join us for an inspiring conversation about art, AI, and the intersection of creativity and conservation!

PODCAST LINKS:

Josh’s Website: https://www.joshdykgraaf.com/

Josh’s Instagram: https://www.instagram.com/joshdykgraaf/

Episode Sponsors:

Laura Day https://www.laurajaneday.com | https://www.instagram.com/laurajaneday/ 

Ros Gervay https://www.permissiontopaint.co | https://www.instagram.com/rosgervayart

For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co

To explore Ros’ business coaching offers visit https://www.permissiontopaint.co

Join Laura’s Art Retreat in Vietnam 2025: https://laurajaneday.com/retreat

DISCOUNT CODE for Podcast listeners - PRR200 - to save $200 on your ticket!

And to book a Creative business coaching session with Laura please visit: https://coaching.laurajaneday.com/

Contact us:

- Stay updated with more tips and resources for growing your art business by signing up for our newsletters: Laura's Newsletter | Ros' Newsletter

- Reach out to us via Instagram DM for questions, feedback, or collaboration opportunities.

Let Us Shout You Out:

- Leave us a review on Apple Podcasts and we’ll shout you out live! Here is how!

Episode 74: Building a Creative Business That Aligns with Your Vision

This episode explores the first of the three essential steps to grow your creative business: clarifying your vision. Your vision serves as your North Star, guiding every decision you make for your business and helping you stay focused. Without a clear path, it's easy to feel confused, overwhelmed, or stuck. We’ll walk you through practical steps to create a vision for your art business that aligns with your values and future goals. Plus, we’ll discuss understanding your "why" and how that drives everything you do.

If you missed episode 72, check it out to get a full introduction to the 3-step process, which includes essential mindset tips and tricks.

Remember to register for Laura's FREE three-day masterclass, Creative Business Kick-Start happening on September 18, 19, and 20th! It's the perfect follow-up to today's episode.

Key Topics:

- Why It’s Important to Know Your Vision [05:15]

- Understanding Your Why [06:46]  

- Journaling Exercise for Vision Clarity [09:42]

- How to Clarify Your Vision [14:39]

Resources:  

- Laura’s FREE 3-Day Masterclass: Creative Business Kick-Start 18th September 2024 https://www.laurajaneday.com/kickstart 

- Ros’ Free Guide: How to Make an Income As An Artist https://www.permissiontopaint.co/how-to-make-an-income-as-an-artist

- Book Recommendation: Start with Why by Simon Sinek

Episode Sponsors

Laura Day https://www.laurajaneday.com | https://www.instagram.com/laurajaneday/ 

Ros Gervay https://www.permissiontopaint.co | https://www.instagram.com/rosgervayart

Contact us:

- Stay updated with more tips and resources for growing your art business by signing up for our newsletters: Laura's Newsletter | Ros' Newsletter

- Reach out to us via Instagram DM for questions, feedback, or collaboration opportunities.

Let Us Shout You Out:

- Leave us a review on Apple Podcasts and we’ll shout you out live! Here is how!

This fortnight, Ros and Laura bring you an interview with Sandra Gale where she takes us through her inspiring journey into the art world, having transitioned from a full-time job into a career as an artist. She opens up about how she made bold moves over the past three years, participating in well renowned design markets such as: Life in Style and Finders Keepers, and how those experiences shaped her business.

Sandra shares how she diversified her art business through wholesale orders and online sales via her website, which includes a wide range of bright, colourful, and fun pieces made using painted paper and collage. Her product line is impressive, featuring:

• Fine art prints

In addition to creating her own works, Sandra hosts in-person creative workshops that allow others to engage with their own creativity.

However, despite her success, Sandra opens up about reaching the edge of burnout. 

Realising she needed a change, she gave herself permission to pause and reimagine her art business, allowing her the space to reconnect with her creative energy and build a sustainable, joyful future in her art career.

Tune in to hear Sandra's candid reflections on her creative journey, her decision to reshape her business, and the powerful lessons she's learned along the way!

Blow out style and Bar, Adelaide - Hyde Park - exhibition on until November 2024

PODCAST LINKS:

Sandras Website: https://sandragalestudio.com/

Sandras Instagram: https://www.instagram.com/sandra.gale.studio/

Sandra also has an exhibition on display until November at:

Blow-Out Style and Bar - Hyde Park, Adelaide

FIND US AND FOLLOW US ONLINE!

Join Laura’s Art Retreat in Vietnam 2025: https://laurajaneday.com/retreat

DISCOUNT CODE for Podcast listeners - PRR200 - to save $200 on your ticket!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co

And to book a Creative business coaching session with Laura please visit: https://coaching.laurajaneday.com/

To explore Ros’ business coaching offers visit https://www.permissiontopaint.co

In this episode of Paint Rest Repeat, Ros and Laura dive into the three crucial steps every artist needs to take to grow their creative business. Whether you’re looking to increase your income, diversify your revenue streams, or simply gain more confidence in your art business, this episode is for you. The hosts also discuss the mindset shifts necessary to overcome common hurdles and truly embrace your identity as a professional artist.

What You’ll Learn:

- Step 1: Get Clear on Your Vision

  - Why having a clear business vision is essential.

  - Practical tips on setting goals, creating a business plan, and identifying income streams.

  - A personal story from Ros on how having a clear vision transformed her business.

- Step 2: Build Confidence in Marketing

  - The importance of confidently marketing your art and yourself.

  - Basic marketing strategies including branding, social media presence, and audience engagement.

  - Insights into testing the market and refining your approach.

- Step 3: Collaborate and Network

  - How networking and collaboration can open doors to new opportunities.

  - Tips on building connections within the art community and forming valuable partnerships.

  - Examples of successful artist collaborations.

Mindset Management:

- Why a positive mindset is key to sustaining growth and overcoming challenges.

- Simple strategies like journaling, meditation, and trusting your intuition to maintain a resilient mindset.

Key Takeaways:

- Growing your creative business doesn’t have to be overwhelming. Focus on these three steps: Vision, Marketing Confidence, and Collaboration.

- The right mindset can make all the difference in your journey as a professional artist.

- These foundational steps will be explored in more detail in upcoming episodes.

For You:

- Subscribe: Don’t miss future episodes where we’ll dive deeper into each of these essential steps.

- Engage with Us: Share your thoughts, questions, and experiences by sending us a message on Instagram.

- Special Offers: Use the discount code PRR200 for a special offer on Laura’s upcoming retreat and join Ros at the Affordable Art Fair Melbourne on August 29th with free tickets.

Resources Mentioned:

- Laura’s Retreat: https://laurajaneday.com/retreat 

- Ros’ Melbourne Art Fair: https://mailchi.mp/e5f496c61624/aaf-free-tickets-2 

- Exhibition Planning Workbook: https://laurajaneday.com/free 

Connect with Us:

- Ros Gervay: https://www.instagram.com/rosgervayart https://www.permissiontopaint.co

- Laura Day: https://www.instagram.com/laurajaneday/ https://coaching.laurajaneday.com/

“Art is not what you see, but what you make others see.” - Edgar Degas. Embrace the journey and keep creating.

This fortnight, Ros and Laura bring you an interview with Bob Baker who is an online entrepreneur, coach, multi-passionate creative, author, speaker, musician and also a lover of improv comedy. He inspires a global audience through his popular YouTube Channel with audio affirmations, positive music and guided meditations. 

Starting his journey though his interest in the written word while he attended grade school. This passion soon turned to the music industry and playing in bands. Bob turned his curiosity to his local music scene in St. Louis Missouri where he produced a music newspaper combining his passion for writing and music. 

Bob had his first book published in 1993 on marketing for the music industry, since then he has authored a number of titles including The Empowered Artist, The DIY Career Manifesto, The Passion Principles, Unleash the Artist Within. In this episode we touch on how Bob found the process for writing a book and he share his insights. We also talk about his creative process in starting new projects with his “jump in and try” approach to launching new ideas into the world. 

This is a very inspiring conversation with a multi-passionate creative which will be sure to spark new ideas and fresh perspectives on what is possible on this creative path. 

PODCAST LINKS:

Bob’s WEBSITE: https://bob-baker.com/

Bob’s INSTAGRAM: https://www.instagram.com/mrbuzzfactor/

Bob’s Abundant Life Newsletter: https://bobbakerinspiration.com/free

Bob’s Other Newsletter list: https://bob-baker.aweb.page/creative-entrepreneur

Bob’s BOOKS: https://bob-baker.com/buzz/music-marketing-books/

Bob’s YOUTUBE: https://www.youtube.com/@BobBaker

Show Notes:

Barbara Winter - How to make a living without a job:

https://www.amazon.com.au/Making-Living-Without-Job-Revised/dp/0553386603

FIND US AND FOLLOW US ONLINE!

Join Laura’s Art Retreat in Vietnam 2025: https://laurajaneday.com/retreat

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co

And to book a Creative business coaching session with Laura please visit: https://coaching.laurajaneday.com/

To explore Ros’ business coaching offers visit https://www.permissiontopaint.co

In this episode, Laura and Ros chat about why and how to build your artist income by introducing a teaching element to your art business. The key benefits we discuss are the financial stability that teaching offers art business owners and also the networking and visibility benefits that teaching provides.

We discuss a whole range of options in the teaching and facilitation space so you can find a version of teaching that suits you as a unique artist even if you are introverted and more on the reserved side.

Laura shares how she has journeyed from facilitating printmaking workshops to hosting her very first art and wellness retreat in Vietnam. Learn more here: https://laurajaneday.com/retreat

Ros talks about all the many teaching forms she has been involved in from running adult art classes on Zoom to coaching rising artists on their journeys to becoming proud owners of profitable and fulfilling art businesses. If you are looking to grow your art income, make sure you join the free 5-day Artist Evolution Challenge here: https://www.permissiontopaint.co/artist-evolution

We hope that you enjoy this episode!

Please send us a DM on Instagram to tell us how you found this episode and let us know if you have any ideas for future topics for the show.

PODCAST LINKS:

Laura’s Art Retreat in Vietnam 2025: https://laurajaneday.com/retreat

Ros’ Art Biz Challenge (28th July 2024 kick-off): https://www.permissiontopaint.co/artist-evolution

FIND US AND FOLLOW US ONLINE!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

And to book a creative business coaching session with Laura please visit: https://coaching.laurajaneday.com/

To explore Ros’ business coaching offers visit https://www.permissiontopaint.co

Help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

This fortnight, Ros and Laura bring you an interview with Marnie McKnight who is an internationally collected abstract expressionist artist. She has been the finalist in the SBS Landscape Prize, the Online Portrait Prize and the Bluethumb Art Prize multiple times. Marines work has featured in several magazines and exhibitions, including a sell out stand at The Affordable Art Fair in Melbourne 2019 and was top seller at St Thomas’ Art Fair 2019. 

Since establishing her online art business she has remained one of Bluethumb’s top selling artists. In this conversation we get a look into how Marnie operates her successful online art business from home. Shae shares the origin story behind her entrance into the art world. Her successes and also some really practical tips on shipping and packing artworks. 

We hope that you enjoy this episode!

Please send us a DM on Instagram to tell us how you found this episode and let us know if you have any ideas for future topics for the show.

PODCAST LINKS:

Marnie’s WEBSITE: www.marniemcnight.com

Marnie’s INSTAGRAM: https://www.instagram.com/marniemcknightart/

Marnie’s BLUETHUMB: https://bluethumb.com.au/marnie-mcknight/bio

Show Notes:

Sarah Rowan - https://www.instagram.com/artistsarahrowan/

George Hall - https://www.instagram.com/george_hall_art/

Maggie McDonald - https://www.instagram.com/maggimcdonaldart/

FIND US AND FOLLOW US ONLINE!

Laura’s Art Retreat in Vietnam 2025: https://laurajaneday.com/retreat

Ros’ Art Biz Challenge (28th July 2024 kick-off): https://www.permissiontopaint.co/artist-evolution

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

And to book a Creative business coaching session with Laura please visit: https://coaching.laurajaneday.com/

To explore Ros’ business coaching offers visit https://www.permissiontopaint.co

In this episode, Laura and Ros explore an array of options for marketing your art outside of social media. With the recurring theme of negativity toward Instagram and the algorithm, we are flipping this challenge on it’s head and focussing on what you CAN do to sell your work.

Get out your notepad and pen as this episode is jam-packed with ideas that you can put into action right now to get your work in front of more eyes and call in those sales. From outreach and collaboration to advertised opportunities and connecting with your existing audience in new ways, you will be buzzing with positivity and possibility by the end of this chat.

Laura announces her upcoming art retreat planned for March 2025 (get in touch with Laura via Instagram to enquire) and Ros shares that she will soon be hosting a FREE art biz challenge from 28th July 2024 for new and emerging artists who want to turn up the dial on their art sales! Register here  https://www.permissiontopaint.co/artist-evolution

We hope that you enjoy this episode!

Please send us a DM on Instagram to tell us how you found this episode and let us know if you have any ideas for future topics for the show.

PODCAST LINKS:

Laura’s Art Retreat (March 2025): Send Laura a DM on Insta

Ros’ Art Biz Challenge (28th July 2024 kick-off): https://www.permissiontopaint.co/artist-evolution

FIND US AND FOLLOW US ONLINE!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

And to book a creative kick-start coaching session with Laura or to find out more about her workshops please visit: https://laurajaneday.com/

Join the WAITLIST for Laura’s new 8 week online group coaching program - Go to: https://laurajaneday.com/waitlist

To explore Ros’ business coaching offers visit https://www.permissiontopaint.co

This fortnight, Ros and Laura bring you an interview with Business & Profit Coach Lucy Starbuck. For all of you artists out there who are confused / bewildered or avoidant when it comes to business finances this episode is for YOU! 

We love the energy and enthusiasm that Lucy has when it comes to numbers. As a chartered accountant and 15 + years in the game - she knows her stuff! This episode is timed perfectly for those who are coming up to end of year tax time (as we are in Australia) so you can start thinking about what new finance strategies you are wanting to put into place for your art business over the next tax year! 

In this episode we go back to basics and we ask Lucy - How do we get started, and discover what advice she would give to someone that is new to business and managing their finances. We also touch on the money management strategy outlined in the book: “Profit First” written by Mike Michalowicz. Lucy shares her take on this book and some great practical tips that you can implement now in your business to set it up for success.

Lucy has some great offers designed for small business owners to get the motivation and support around all things money. She has her “Magic by Numbers” 5 week course where she  shows how to unlock the mysteries of your Profit & Loss. And she also has her Fiance Fix course 

We hope that you enjoy this episode!

Please send us a DM on Instagram to tell us how you found this episode and let us know if you have any ideas for future topics for the show.

PODCAST LINKS:

INSTAGRAM: https://www.instagram.com/lucystarbuck.co/

Website: https://www.lucystarbuck.co/

Finance FIX: https://www.lucystarbuck.co/thefinancefix

Join the waitlist for Magic by Numbers: https://www.lucystarbuck.co/magicbynumberswaitlist

Profit First Book: https://mikemichalowicz.com/profit-first/

FIND US AND FOLLOW US ONLINE!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

And to book a creative kick-start coaching session with Laura or to find out more about her workshops please visit: https://laurajaneday.com/

Join the WAITLIST for Laura’s new 8 week online group coaching program - Go to: https://laurajaneday.com/waitlist

To explore Ros’ business coaching offers visit https://www.permissiontopaint.co

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!