Paint Rest Repeat: Art Business & Artist Marketing with Ros Gervay

Welcome back to Mindset Mini — our bite-sized episodes tackling common mindset struggles artists face. Today, we’re busting one of the biggest myths in the art world: the Starving Artist Story.

This limiting belief affects how we price our work, view our worth, and run our art businesses. If you’ve ever struggled to charge for your art or questioned whether financial success is even possible for an artist or creative, this episode is for you!

Ros and Laura share powerful questions to help you reflect on your money mindset and shift limiting beliefs that may be holding you back. They also offer actionable tips — like finding mentors and real artists thriving in their businesses as well as using mindset tools to build confidence in your financial success as a creative business owner.

Tune in for this insightful conversation — perfect for any artist ready to break free from the Starving Artist Story. Ros and Laura share practical strategies to shift your mindset, overcome doubt, and build confidence in both your art and business.

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In this episode, we dive into the sneaky ways perfectionism can sabotage your creativity and business growth. Perfectionism often shows up as setting impossibly high standards and never feeling like your work is "good enough." We’ll break down why perfectionism is more than just a habit—it’s a mindset that can hold you back from finishing your best work.

We’ll cover how to recognise perfectionist patterns, shift your mindset, and share practical steps to help you keep creating (even when it feels uncomfortable). You’ll also learn how to embrace imperfection as part of the process, take action, and let go of unrealistic expectations.

If you missed Episode 85, check it out to explore the common block of self-trust, how it relates to artists and why it is important to address as a creative.. And don’t forget to tune in to Episode 84 for an overview of this Mini Mindset series where we will be helping you overcome a whole range of mindset struggles.

Reminder: Laura’s 1:1 coaching spots are open—but only for a limited time! Don’t wait if you’re ready to push past perfectionism and level up your art business.

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Over the next 6 episodes, we’re bringing you Mindset Mini—bite-sized episodes tackling the most common mindset struggles artists face, as voted by you, our listeners!

If you’ve ever felt stuck in self-doubt, know you’re not alone—and more importantly, these challenges can be overcome.

In this episode, we’re diving into Self-Trust—the #1 topic you asked for when Ros and Laura polled their social media audiences. We explore what self-trust really means and why it’s essential for artists, especially when growing an art business.

We dive into “what is self-trust?” and expand upon how that relates to artists in their practice. Why it is important to think about cultivating self trust as a creative.

Self-trust isn’t something you’re born with—it’s a muscle that strengthens with consistent practice. We’ll talk about shifting your mindset around mistakes, reframing failures as learning experiences, and embracing action as the key to building self-trust and confidence over time.

Tune in to hear this insightful conversation—perfect for anyone struggling with self-trust right now in their creative practice — where Ros and Laura share practical ways to overcome doubt and actionable ideas to help you build confidence in your art and business.

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In this episode, we dive into the exciting and sometimes nerve-wracking world of taking risks in your art practice and business. Risk-taking is essential for growth, whether you’re exploring a new medium, investing in your art career, or pushing boundaries with your work. We’ll cover what it means to take risks as an artist, why it’s important, and practical ways to move through the fear of stepping out of your comfort zone.

If you’ve ever hesitated to try something new because of doubt or fear, this episode will help you feel more confident and inspired to take action. Plus, we’ll announce an exciting upcoming Mindset Mini-Series designed to help you overcome the most common mindset blocks holding artists back.

If you missed Episode 82, check it out to learn how to set yourself up for a focused, successful, and fulfilling 2025 as a creative entrepreneur or artist. And don’t forget to tune in to Episode 85, where we’ll kick off our Mindset Mini-Series with a focus on Cultivating Self-Trust.

Reminder: The cart is closing for Laura’s Ignite Creative Wellness Retreat for 2025! You have just 3 days to secure your spot. Join here!

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In this episode, Ros and Laura sit down with Tracy Verdugo, a vibrant artist, author, and teacher based in Jervis Bay, Australia. Tracy describes her art as a beautiful kaleidoscope of impressions, experiences, and dreams, reflecting her unfiltered emotions and unique creative vision.

She shares her journey into the art world, starting with a Fine Art degree at Curtin University, which she left to pursue incredible opportunities in America that shaped her career and her success in business. 

As a natural storyteller, Tracy also wrote an incredible book called: Paint Mojo, which helps artists unleash their creativity, build confidence, and elevate their art practice.

Her creative work spans hosting art retreats around the globe (including an upcoming retreat in Sicily this May), teaching online courses, and maintaining her personal art practice. In this conversation Tracy highlights the importance of balancing her business and creative pursuits with the most important things like health & family.

Listeners can learn more about Tracy’s offerings, including her retreats and classes, by visiting tracyverdugo.com and signing up for her newsletter.

Tune in for an inspiring conversation about Tracy’s artistic evolution, her passion for empowering others, and her journey as an artist, teacher, and author. This episode is a must-listen for anyone looking to embrace their creative potential!

PODCAST LINKS:

Tracy’s Website: https://tracyverdugo.com/

Tracy’s Instagram: https://www.instagram.com/tracyverdugo/

Tracy’s Facebook: https://www.facebook.com/TracyVerdugoArt/

Tracy’s You Tube: https://www.youtube.com/user/tracyverdugo

PODCAST PROMO’S:

Ros’ Art for the Heart Membership currently has a discount offer - Sign up by January 17th to get 25% off. Go to: https://www.permissiontopaint.co/afh

AND

Laura’s Art Retreat in Vietnam 2025 - Has ONE final spot available - Go to: https://laurajaneday.com/retreat

Don’t forget your special Podcast discount code — PRR200 (hurry only 1 ticket left!)

FIND US AND FOLLOW US ONLINE!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

And to book a creative business coaching session with Laura please visit: https://coaching.laurajaneday.com/

To explore Ros’ business coaching offers visit https://www.permissiontopaint.co

Help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

In this episode, we dive into how to set yourself up for a focused, successful, and fulfilling 2025 as a creative entrepreneur or artist. We'll explore how stepping into a CEO mindset, overcoming limiting beliefs, simplifying your goals, and practicing self-accountability can transform your year. You’ll walk away with actionable steps to start 2025 with clarity, purpose, and focus.

If you missed Episode 72: The 3 Essential Steps to Grow Your Creative Business, check it out to learn how to clarify your vision, build confidence in marketing, and leverage collaboration to grow your art business. It’s the perfect complement to this episode, offering foundational strategies for artists looking to thrive.

Reminder: Join Ros’ Empowered 2025 Masterclass to map out your year with clarity and focus: Empowered 2025 Masterclass. Plus, get on Laura’s retreat waitlist to be the first to know about her upcoming transformative event: Laura’s Retreat Waitlist.

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In this episode, we sit down with the inspiring Wayde Clarke, a proud Wiradjuri Birpai man and Queer Indigenous Artist working under the name Alejandro Lauren. Based on Awabakal Land in Newcastle, Wayde shares his journey from growing up in Dubbo to becoming an artist whose work connects deeply with the human experience.

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Tune in to this heartfelt conversation with Wayde Clarke to explore the transformative power of art, the importance of representation, and the connections that creativity can foster.

Find Wayde’s work and learn more about his journey go to the show note links below.

PODCAST LINKS:

Wayde’s Instagram: https://www.instagram.com/alejandro_lauren_/

Wayde’s Website: https://alejandrolauren.com/

TIK TOK: https://www.tiktok.com/@alejandrolauren

PODCAST PROMO’S:

Ros’ Goal-Setting Masterclass

Empowered 2025: Craft Your Vision and Activate Your Year

Wednesday 8th January 2025 (11am AEDT and 8pm AEDT)

ONLY $9AUD 

GO TO: https://www.permissiontopaint.co/empowered2025

AND

Laura’s Art Retreat in Vietnam 2025: https://laurajaneday.com/retreat

Don’t forget your special Podcast discount code — PRR200 (huury only 1 ticket left!)

FIND US AND FOLLOW US ONLINE!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

And to book a creative business coaching session with Laura please visit: https://coaching.laurajaneday.com/

To explore Ros’ business coaching offers visit https://www.permissiontopaint.co

Help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

In this episode, we dive into the importance of pausing to reflect on the past year with gratitude and intention. Reflection helps us learn from the year’s highs and lows, savour our wins, and set the stage for a positive and impactful year ahead. We’ll cover practical steps to reflect with gratitude, journal prompts for deeper insight, and ideas for celebrating your achievements. Plus, we’ll share mindset tips to help you invite more of what you desire into 2025.

If you missed Episode 58, check it out for tips on goal setting and creating a vision for your art business!

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This fortnight, Ros and Laura sit down with Melbourne-based designer and artist Vanessa Maver, whose stunning botanical paintings, still-life compositions, and interior scenes captivate and inspire. In this episode, Vanessa shares her journey into the art world and how her background in design shaped her unique creative voice.  

We delve into the behind-the-scenes process of her recent group show, Life in Colour, created alongside fellow artists Bree Morrison and Amy Compton. Together, these talented painters brought nature to life in an exhibition that celebrates texture, light, form, and colour. The show is currently on display at Green Space in Mentone, Melbourne, running until December 4th, with all artworks available for purchase through In Bloom Horticulture.  

While the exhibition's opening event has already passed, Vanessa is hosting a vibrant Paint and Sip night at Green Space on November 30th, from 7–9 PM. Tickets for this fun, interactive event are available via Eventbrite, priced at $69 ($55 for concessions). Link to book in show notes below. 

Vanessa also opens up about her artistic evolution, sharing how her style has developed over time and the challenges she’s overcome to confidently share her work on social media and in galleries. We discuss her experiences working with Sequel Gallery in Geelong and Aspire Gallery, and how these opportunities have shaped her artistic journey.  

Join us for an inspiring conversation tailored for art enthusiasts and emerging artists looking to inspire their creative business journey!

We hope that you enjoy this episode!

Please send us a DM on Instagram to tell us how you found this episode and let us know if you have any ideas for future topics for the show.

PODCAST LINKS:

Vanessa’s Instagram: https://www.instagram.com/vanessamaver_art/

Vanessa’s Website: https://www.vanessamaverart.com/

BOOK Your Paint & Sip Ticket: https://www.eventbrite.com.au/e/botanical-paint-sip-workshop-with-vanessa-maver-tickets-1060487810589?utm_medium=social&utm_source=linktree&utm_campaign=botanical+paint+%2B+sip+workshop+at+in+bloom+horticulture

In Bloom Website: https://inbloomhorticulture.com.au/collections/life-in-colur

PROMO’S:

Laura’s Art Retreat in Vietnam 2025: https://laurajaneday.com/retreat

Don’t forget your special Podcast discount code — PRR200 (only 1 ticket left!)

AND - if you are in Sydney and want to JOIN US FOR OUR PODCAST BIRTHDAY Celebration on November 23rd - go to the Facebook event and RSVP here. 

FIND US AND FOLLOW US ONLINE!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

And to book a creative business coaching session with Laura please visit: https://coaching.laurajaneday.com/

To explore Ros’ business coaching offers visit https://www.permissiontopaint.co

Help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

In this third and final part of our series on growing your creative business, we dive into the vital role of collaboration and networking. Building meaningful connections with other creatives and finding collaborative opportunities can open doors for growth, increased visibility, and new creative projects. Join us as we break down practical steps, mindset shifts, and success stories to inspire your own networking journey.

Missed the first two steps? Be sure to listen to Episode 74 and Episode 76 to learn about the foundational steps to elevate your creative business.

Timely Invitations:

• Laura’s Retreat: Only one spot left! Use the code PRR200 to enjoy a discount and join other creative business owners for an immersive retreat experience. Learn more here.

Key Topics:

• Why Collaboration is Crucial in the Creative Space [02:10]

Resources:

Networking Tips: Explore best practices for connecting with other artists here.

Related Episodes:

• Episode 74: “Building a Creative Business That Aligns with Your Vision” – Start your creative business growth journey with clarity.

Episode Sponsors:

• Laura Day https://www.laurajaneday.com | https://www.instagram.com/laurajaneday/

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• Stay updated with more tips and resources for growing your art business by signing up for our newsletters: Laura's Newsletter | Ros' Newsletter

Let Us Shout You Out:

Leave us a review on Apple Podcasts, and we’ll shout you out live! Here is how!