PaintED Podcast

Summer is just about over . Busy season is coming to a close. Are you ready for 2020? On this episode of Paint ED, Benji Carlson joins us from our friends at Breakthrough Academy to discuss what you should be thinking about this month to close the year right, and to prepare for big profit in 2020.

Don’t miss the full PCA webinar with Benji next Wednesday at 4 pm Central about Maximizing Profitability using the right strategies and metrics. These webinars are live trainings, and you can ask your questions straight to the presenter and get real-time answers. Register at PCApaintED.org.

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

On this episode of Paint ED, Dave Rosenberg of Locked On Leadership talks with us about what makes a leader effective. The three qualities—Integrity, Courage, and Character—have to be earned and practiced. Dave draws from his years of experience as a former Naval Officer and President of several companies to explain why these so-called ‘soft-skills’ are actually the refined material of the most seasoned leaders.

Learn more about Locked on Leadership at lockedonleadership.com.

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Color sells. And your customer wants to talk about it. Are you ready to give color advice? It may be one of the most important tools in your belt for closing a sale. We are here to help. Dee Schlotter from PPG helps you understand color trends and color stories to help you better advise homeowners and get more business. We think it would be well worth your time to listen to this podcast as many times as it takes to get the colors down and learn the keywords to use. Just a few new sentences and keywords can make your sales vocabulary more instructive and, well, colorful in all the right ways.

Learn more at ppgpaints.com

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

On this episode of Paint ED, Ken Tucker of Changescape Web chats with us about how painting businesses need to be marketing on Instagram. Ken teaches in schools and has authored three books now related to online marketing, so when he says you need to get your Instagram account up to speed, then it’s probably good advice. Ken talks with us about why Instagram is dominating social media platforms, and he shares specific ways you can start improve marketing on your business’s account.

Also, we’re happy to announce that Ken is releasing his new book on September 26th, Content Marketing for Local Search, and the PRE-SALE is happening now on Amazon. If you pre-order the Kindle version before September 26, it’s only $0.99!

Learn more about Ken and Changescape Web at www.painterseo.com.

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Talk is increasing these days about a possible recession to hit the American economy in the next few years—perhaps sooner than later. Is your business recession-proof? Adam Rahll from Home Advisor talks with us about how businesses can prepare to survive challenging economic times and come out even stronger on the other side. It’s perhaps not coincidental that these strategies also happen to help you grow a strong, sustainable business in the best of times, as well as the worst.

Adam will be presenting an hour-long webinar about recession-proofing your business on Wednesday, September 10 at 3 pm Central. Go to PCApaintED.org to learn more.

Learn more about Home Advisor’s services at HomeAdvisor.com

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Sometimes, in our industry, a fresh perspective and a little bit of inspiration go a long way to completely revolutionizing your business. We believe the PCA EXPO provides exactly that. So, a short film was created by the PCA team to help you see, from beginning to end, what the EXPO experience is like. We thought it would be nice, for those of you who haven’t had time to see it, to take just the audio and let you hear it. Maybe you’ll want to see the video too, and maybe, just maybe you’ll want to have a real experience at EXPO by making this your first, second, or third time to attend. We start out with a conversation with Chad Schirmer, the producer of the video, and he gives some more insight into the making of the short film.

Registration for the 2020 EXPO in Glendale Arizona, February 19-21 opens September 3. Go to PCApaintED.org/expo. You can save $100 by registering early, and you can save even more by becoming a PCA member first.

You can also find the Inside EXPO short film at PCApaintED.org/EXPO.

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Welcome to the Road Ready series of podcasts brought to you by the Painting Contractors Association and our good friends at BFGoodrich along with their Tradesmen Support Program. On this third and final episode of our Road Ready series, Brandon Sturgis from BFGoodrich returns to talk about driving safety and courtesy that impacts your entire team. A lot of companies put employees in the driver’s seat without any form of assessment or training whatsoever, and this can be detrimental to your company’s reputation, overall safety, and fleet upkeep; and can drastically reduce your profits. Brandon and I discuss ways you can start assessing, training, and keeping your team up to speed on the road and in your work vehicles.

Learn more at BFGoodrichtires.com, and find the Tradesman Support Program at bfgoodrichtires.com/tradesmen

Do you provide your customers with a competitive warranty for the work you do? If so, do you know how to use it to close more sales? On this episode of Paint ED, Randy Fornoff of MTS Painting in Mesa Arizona discusses how he differentiates between a labor warranty and the ‘label’ warranty on the paint and materials, we talk about how long warranties should extend, and we touch on exclusions that protect your profits without compromising your integrity.

Don’t miss the LIVE webinar with Randy on Wednesday, August 14 at 3 pm CT where you will learn what other contractors are doing, how you can build a more competitive warranty, and how to better leverage your warranty in your contracts to close more sales. Visit PCApaintED.org for more details.

Welcome to the Road Ready series of podcasts brought to you by the Painting Contractors Association and our good friends at BFGoodrich along with their Tradesmen Support Program. On this second episode of our Road Ready series, Brandon Sturgis from BFGoodrich returns to talk about tire and vehicle durability, and how to keep your fleet in peak performing condition for as long as possible. Brandon actually helped develop some of the tests at BFGoodrich’s Proving Ground test track, and he’s here to help you grow what he calls your ‘mechanical empathy’ so you can make sure you keep your fleet in peak.

Learn more at BFGoodrichtires.com, and find the Tradesman Support Program at bfgoodrichtires.com/tradesmen

On this episode of Paint ED, Steve Skodak, the Executive Director of PCA, talks with us about our recent name change from PDCA to PCA! Yes, our acronym and logo have changed to align with the more accurate descriptor, Painting Contractors Association. So, you may be asking, what’s the big deal? Well, for some, it isn’t a big deal. But if you knew what we’ve been through to get here, and if you know where we’re going, it’s a pretty big deal. It’s our promise to you that we are—as the Chairperson of our Board of Directors put it—“…evolving, forward-thinking, and staying relevant as an association.” Now, that’s a big deal.