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PaintED Podcast
By PaintEd PodcastEducation
PaintED Podcast episodes
- Make More Money with Less Marketing - with Allan Dib: Contractor Evolution
Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/contractor-evolution
PCA Overdrive is free for members.
Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial!Become a member: https://www.pcapainted.org/membership-resources/
To learn more about Breakthrough Academy, click here: https://trybta.com/PCA178
Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanm...“Half the money I spend on advertising is wasted. The trouble is I don't know which half.”Ever heard that saying?That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it’s still kinda true. At least it is for many contractors.Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing.The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer.So, today we’re going to talk about Allan’s 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.00:00 - Intro01:01 - Lean Marketing definition07:36 - Why is it so easy to get duped by agencies?13:29 - Principle 1 : Create value for your target market with your marketing18:55 - Principle 2: Embed Marketing throughout the entire product life cycle and customer journey26:37 - Principle 3: Market comes before product32:32 - Principle 4: Use the tools and technology to do the heavy lifting and reduce friction37:41 - Principle 5: Use assets to increase your yield on marketing activities44:53 - Principle 6: Selling is the best way to build a brand49:31 - Principle 7: Marketing is a process, not an event51:47 - Principle 8: Use content to create a pulling force54:19 - Principle 9: Test, measure, and continuously improve each step in your marketing campaigns57:34 - Allan’s advice for contractorsSubscribe to Breakthrough Academy to never miss a video! �http://bit.ly/youtubebtaInterested in working with us? Let's chat: https://trybta.com/welcomeJoin our Facebook Group:/ contractorroundtableConnect with us on Social Media:Facebook: / thebreakthroughacademyInstagram: / btacademyLinkedIn: / 10175179Email: [email protected]Phone: 1-800-875-1704#BTA #BreakthroughAcademy #BuildingSuccess1 hr 1 min - Accountant Advice - What You Should Expect: Elite Business Advice
Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/elite-business-advice
PCA Overdrive is free for members.
Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial!Become a member: https://www.pcapainted.org/membership-resources/
Regardless if you understand accounting and bookkeeping, it’s important to know both your numbers and what you should be getting from your accountant. We want you to be in the know on your numbers, how things work from a business financial perspective, but also focus your time and energy on what you’re good at and specialize in!
In today’s episode, we won’t talk extensively about taxes and bookkeeping stuff, but more so to educate you on what you should be getting and what to expect when it comes to your books and your accountant.Looking to get a better handle on your finances this year? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!22 min - Why Most Websites Suck (and How to Make Yours Better): Contractor Evolution
Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/contractor-evolution
PCA Overdrive is free for members.
Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial!Become a member: https://www.pcapainted.org/membership-resources/
To learn more about Breakthrough Academy, click here: https://trybta.com/PCA177
Get a complimentary SEO audit from Choquer Creative here: https://cal.com/brycechoquer/seo-auditDid you get your website built because you knew you needed one? Or did you have it thoughtfully designed and optimized to get you leads?The truth is that 9/10 of your competition's websites are poorly designed and under-optimized. And if your website just exists to check a box on your marketing to-do list, yours probably is too.Our guest today, Bryce Choquer, is the founder of Choquer Creative, a web design and SEO Agency that specializes in building websites for trades and construction companies. In this episode, he breaks down the framework he uses to get contractors more leads from their websites.Highlights:- Learn what, specifically, makes a website “good” or “bad,” in terms of the volume and quality of leads it collects for contractors.- Gain a better understanding of the psychology behind the way people interact with websites, and how to use it to your advantage.- Get concrete examples of the framework Bryce Choquer of Choquer Creative uses to get more leads for trades and construction companies.00:00 - Intro02:17 - Why most contractors think about their website wrong04:04 - Impacts of a changing market on your website05:39 - Breaking down a good website: Site structure07:34 - Case study: Rockson & Sons24:12 - Breaking down a good website: Copy31:41 - Breaking down a good website: Imagery & video37:15 - What will contractors notice with an improved site?37:51 - How to connect with BryceSubscribe to Breakthrough Academy to never miss a video! �http://bit.ly/youtubebtaInterested in working with us? Let's chat: https://trybta.com/welcomeJoin our Facebook Group:/ contractorroundtableConnect with us on Social Media:Facebook: / thebreakthroughacademyInstagram: / btacademyLinkedIn: / 10175179Email: [email protected]Phone: 1-800-875-1704#BTA #BreakthroughAcademy #BuildingSuccess40 min - Katie Simons - Founder of TechBrush: Women In Paint
Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/women-in-paint
PCA Overdrive is free for members.
Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial!Become a member: https://www.pcapainted.org/membership-resources/
33 min - Exterior painting fundamentals with world class gear: Ask A Painter
Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/ask-a-painter
PCA Overdrive is free for members.
Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial!Become a member: https://www.pcapainted.org/membership-resources/
Purdy Brushes Purdy
Attend a Painting Contractors Association - PCA event for FREE!Scholarship applications: https://www.pcapainted.org/event-scholarships/Want a LIVE Masters Class in your area? Contact Marsha at the PCA [email protected] and we can arrange it for you!https://app.be.live/ytsmZZsSU9Zsk5h6MhcbmWixPnMKBpkE/guestPCA member companies are 15x larger, more profitable and more stable than the average painting company. How did they do this? PCA's Business Training:https://www.pcapainted.org/business-training/Link to the PCA's event page:https://www.pcapainted.org/events/Upcoming events:-PCA en Espanol 12-13 September Anaheim, Ca-Tom Reber's Mile High Profit Summit - 19 Sep-SoCal // SurfPrep Master's Class - 27 Sep - Lake Elsinore Ca-Women In Paint - 8-10 Oct Hollywood Beach Fl-PCA Residential Conference 24-25 Oct Minneapolis Mn-PCA Commercial Contractor's Retreat 12-15 Nov Scottsdale, Az-Gathering of MN Painters / SW / Graco Master's Class - 6 Dec-PCA Expo Feb 3-7 2025 Colorado Springs36 min - Painter Turned Big Business Owner: Shiny Object or Good Addition: Painter Marketing Mastermind
Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/painter-marketing-mastermind
PCA Overdrive is free for members.
Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial!Become a member: https://www.pcapainted.org/membership-resources/
In this series titled "Painter Turned Big Business Owner", Will Reyes of Battle Born Painting will be sharing how he has grown his painting company to over $5m in annual revenue and will be providing some creative options for other owners looking for explosive growth.
In this episode, episode 1, Will will discuss the mental transition he has made from painter to business owner and the hurdles he has needed to overcome along the way.In episode 2, Will will discuss how to create a killer client experience that builds a repeatable and profitable book of business for your painting company.In episode 3, Will is going to outline some of the application tools, tricks, and styles to paint that have allowed his team to create superior results for their clients and earn an enviable reputation in his local marketplace.In episode 4, Will will lay out his approach to employee retention, and how maintaining key team members has allowed for sustained growth.In the final episode, episode 5, Will is going to deep dive into how to think about adding other trades or widgets to your painting business - when is it a good idea, and when is it likely shiny object syndrome?57 min - How HMI’s Innovation Elevates the Concrete Lifting Industry: Estimate Rocket Podcast
Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/estimate-rocket-podcast-1
PCA Overdrive is free for members.
Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial!Become a member: https://www.pcapainted.org/membership-resources/
In this episode of Rocket Your Business For Trade Contractors, we welcome Will Sublett, a geoengineer at HMI, a company specializing in concrete lifting and ground improvement. Celebrating 50 years in business, HMI is renowned for its commitment to customer education and long-term support. The conversation highlights HMI's dedication to advancing technologies, including new polyurethane products for ground stabilization and innovative concrete lifting techniques. Will shares insights into his role, HMI’s customer support, and the company’s philosophy of continuous improvement and training, aligning with Estimate Rocket's values.
48 min - HR Struggles With Your Company: Elite Business Advice
Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/elite-business-advice
PCA Overdrive is free for members.
Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial!Become a member: https://www.pcapainted.org/membership-resources/
Do you love being the HR Director in your company? Being in charge of the Human Resources department typically isn’t an entrepreneurs strong suit. The term HR essentially covers everything that comes to managing your employees: Hiring, interviewing, paperwork, reviews, documentation, legal agreements, etc.
We hire employees because we need them to do the work, but at the end of the day it ends up causing more work for us. In today’s episode, we’re going to break down the key things you need to have in place for your business to make sure you can operate the HR Department efficiently and appropriately.Need help implementing some of the HR documents/strategies we discussed today? Schedule a free business analysis meeting at www.elitebusinessadvisors.com!29 min - How to Stay Present in a Distracted World: Contractor Evolution
Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/contractor-evolution
PCA Overdrive is free for members.
Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial!Become a member: https://www.pcapainted.org/membership-resources/
Get access to Benji and Mike's favorite mindfulness practices here: https://trybta.com/PCDLEP176
To learn more about Breakthrough Academy, click here: https://trybta.com/PCA176Did you know the average employee loses 600 hours a year due to distractions?That’s a lot of untapped potential.And a lot of anxious people.Our guest on the show today is Mike Lee, a best-selling author and globally recognized keynote speaker whose entire body of work is dedicated to helping leaders find focus, block out distractions, and get more done with a calmer mind.Mike and I talk about how to be more present in the way you work, live and lead. From separating yourself from the constant notifications, algorithms and open tabs to dealing with the anxiety that comes with owning a business, leading people and being a human in 2024.If you want to be more focused, more present and more mindful, this one’s for you.Get Mike's book, New Rules for the Future of Leadership here: https://mindshiftlabs.com/new-rules-f...Episode highlights:- Learn about the real cost distractions have to our businesses and our personal lives.- Get tips on practicing focus, mindfulness and presence from best-selling author and globally recognized keynote speaker Mike Lee.- Find out what working with athletes like Steph Curry taught Mike about the power of mindset in achieving success on the court and in business.00:00 - Intro01:53 - Staying present: harder now than ever08:09 - The cost of distractions to business19:17 - The cost of distractions to our personal lives22:03 - The "non pharmaceutical" prescription for joy and abundance28:40 - Practical steps for dealing with distraction33:53 - Mindfulness doesn't have to be "woo woo"36:03 - Tips for individualizing mindfulness rituals39:44 - Benji's 10 favorite mindfulness practices51:09 - Advice for dealing with acute stressors58:20 - Lessons from Steph CurrySubscribe to Breakthrough Academy to never miss a video! �http://bit.ly/youtubebtaInterested in working with us? Let's chat: https://trybta.com/welcomeJoin our Facebook Group:/ contractorroundtableConnect with us on Social Media:Facebook: / thebreakthroughacademyInstagram: / btacademyLinkedIn: / 10175179Email: [email protected]Phone: 1-800-875-1704#BTA #BreakthroughAcademy #BuildingSuccess1 hr 5 min - Banishing Loneliness: Jill Thompson on Connecting with the PCA Community: PaintED Show
Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/painted-show
PCA Overdrive is free for members.
Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial!Become a member: https://www.pcapainted.org/membership-resources/
Feeling alone in the painting industry? You're not alone! Join Torlando Hakes as he interviews PCA Executive Director Jill Thompson about the value of community and how the PCA is combating loneliness among paint contractors. Discover how events, education, and networking can transform your business and personal life. From PCA en Español to Women in Paint and the Residential & Commercial conferences, learn which event is right for you. Jill shares tips on connecting, learning, and getting the most out of your PCA membership. Don't miss this inspiring episode full of actionable advice!
53 min
About PaintED Podcast
From the publisher's feed
Podcast produced by the Painting Contractors Association (PCA).
Join PCA as we interview industry experts on how to build stronger businesses.
Founded in 1884, PCA is the only national trade association dedicated to the success of painting contractors through ethics, education and excellence. Today, PCA is recognized and supported by many industry manufacturers and suppliers as the premier organization committed to helping professional painting contractors improve their business.
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