Pam Forbus is the the Chief Marketing Officer of Pernod Ricard North America. Headquartered in France, Pernod Ricard is the second largest wine and spirits company in the world, with global sales of nearly $10 billion. Among their most recognizable brands are Absolut, Jameson, Kahlua, The Glenlivet, and Malibu. 

Pam began in agencies, working for four of them in 13 years, and transitioned to the client side when she started at PepsiCo in 2000, and then moved to The Walt Disney Studios in 2017. Pam is now CMO at Pernod Ricard, and in her two years there, has overseen a period of high growth for the North American arm of the business.

In her chat with Jim, Pam goes through some of the philosophies that guide her in marketing and leadership, remaining vulnerable yet confident, and the challenges-and rewards-of being an outsider in her industry. 

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

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